Sr. Manager, PR & Partnerships

We are the champions of childhood

Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

Hanna Andersson is seeking a self-motivated, experienced Sr. Manager of Public Relations and Partnerships who will be responsible for overseeing all public relation efforts, including developing strategies and executing proactive and reactive media relations, overseeing brand launches, and elevating company leadership. They will work alongside the VP Marketing to uphold external reputation and expand reach. In addition, they will be responsible for launching new Brand partnerships as well as developing and executing on-going co-marketing programs with existing partners.  They will ensure that all executional details are activated as appropriate.

This role will work with internal teams to build trust and provide strategic counsel, as well as with members of the media and external influencers to tell new and interesting stories about Hanna Andersson. The candidate will have experience in managing brand narratives, honed media capabilities and strong written skills. They must crave ownership to develop strategies, direct agency partners, act as liaison between leadership and media or partner.  They will bring  an enterprise perspective to crafting materials, prepping executives, executing on short and long term PR plans and ensuring Hanna Andersson is reflected in brand appropriate environments.

• Support VP Marketing and Chief Brand Officer in development of global communications strategies, programming and activations that drive demand, energy and cultural relevancy, aligned to brand goals and business objectives.
• Manage the development of external communications plans that foster consumer connections, inspire new/existing audiences, and keep Hanna Andersson deep in the cultural narrative of today.
• Builds/supports network of relevant media & industry relations and helps facilitate ongoing media opportunities.
• Identifies, ideates & implements communications and storytelling opportunities across all communications functions: social media, celebrity, influence, advocacy, corporate communications, brand experience, etc. 
• Supports in the development of proactive global communications programs, partnering on all incoming/outgoing media requests and opportunities across product, launches, content, leadership & experiences. 
• Manages the development of key seasonal product placements and stories. 
• Manages strategy and execution of gifting strategies.
• Manages all reporting around press programs based on existing/new platforms & consumer insights in partnership with full team.
• Manages and mentors agency, energizing and leading the team.
• Collects and shares POV on executive press opportunities, including podcasts, forums and conferences.
• Identifies, researches and puts forth recommendations potential marketing partnerships in alignment with the brand’s strategic goals
• Develops and maintains relationships with existing partners including regular communication and joining planning. 
• Co-ordinate with partners to launch and execute campaigns, events, activations that drive brand awareness.
• Collaborates with cross-functional teams to develop and execute partnership strategies and tactics.
• Tracking effectiveness of  efforts as it relates to partnerships and PR, measuring results and sharing success with internal teams and leaders.

• 8 years’ experience at a PR agency, or in-house with a brand team. 
• Strong interpersonal skills & EQ
• Ability to work productively in a fast-paced, creative, collaborative environment.
• Deep knowledge and interest in media trends. 
• Stay current on fashion, entertainment, lifestyle, culture, art, music and design trends. 
• Have a strong POV on media, digital platforms/commerce and latest trends. 
• Resourceful, creative and self-motivated with strong organizational skills and aptitude for immediately developing a highly organized approach to managing multiple projects.
• Must be motivated, flexible, poised, and adaptable in rapidly changing and fast-paced environment.
• Developed editorial and design skills (writing, editing, grammar, proofreading, laying out + designing presentations, etc.) along with a high-level of creativity.

Hanna Talent Cultivation Standards:

With a rise in cyber-criminal activity, please note Hanna will never:

-Ask for any sensitive personal information via email, text, or other forms of instant messaging

-Interview you via email and/or send you a list of questions in lieu of an interview

-Extend an offer without speaking to you via phone or video call

-Ask for bank account or financial information during the recruiting process

Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaander$son.com).

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.