Business Engagement Manager Anterior Portfolio-Northeast

The Business Engagement Manager (BEM) at Harrow is responsible for managing business relationships with both new and existing customers within the ophthalmology and optometry fields. Key responsibilities include developing strategies for maximum market penetration, maintaining relationships with key stakeholders, and collaborating with cross-functional teams to implement account-specific initiatives.

To qualify for the Business Engagement Manager role at Harrow, candidates should have 5-10+ years of strategic specialty and/or ophthalmology sales experience, with at least 2-4 years of leadership or business development experience. A bachelor's degree is required, and an MBA is preferred. Familiarity with market access processes is also important.

The Business Engagement Manager role at Harrow involves travel of up to 50%, including potential overnight stays. This travel is essential for connecting with key customers and fostering strong professional relationships within the assigned region.

Essential skills for success in the Business Engagement Manager role at Harrow include strong communication and presentation skills, the ability to build and maintain relationships, strategic thinking, and the capability to analyze sales performance data. A positive attitude and creativity in problem-solving are also crucial.

Harrow stands out as an attractive employer for a Business Engagement Manager due to its commitment to innovation and patient access within the ophthalmic field. The company's entrepreneurial culture allows employees to take ownership of their roles while being part of a family-like atmosphere focused on impactful work.

When answering this question, highlight your specific experience in ophthalmology sales, detailing any achievements or strategies you implemented. Emphasize how this experience can directly benefit Harrow and align with the company's objectives.

Discuss your approach to relationship-building, including strategies for engaging with KOLs, such as attending industry events, organizing meetings, and staying informed on their needs. Emphasize the importance of listening and being responsive to their feedback.

Provide examples of strategies you've used in the past, such as targeted marketing campaigns, partnerships, and data analysis. Make sure to relate these strategies to Harrow’s product offering and how they align with the company's goals.

Talk about your experience with competitive analysis and how adaptability is key. Include your methods for gathering customer feedback and trends to pivot strategies as required, ensuring ongoing customer satisfaction and loyalty.

Discuss your proficiency with the CRM systems you’ve utilized, providing specific examples of how you’ve effectively managed customer relationships, tracked performance, and improved processes through data insights.

Explain your organizational methods, such as utilizing project management tools or prioritization frameworks. Share an example of a time you successfully balanced competing deadlines by effectively managing your time.

Share a specific account strategy that led to measurable success, detailing the objectives, steps you took to implement the strategy, and the outcomes. Highlight what you learned from this experience that you would bring to Harrow.

Research Harrow’s product offerings, particularly in the anterior segment and dry eye disease areas. Discuss how these products enhance patient access to therapies and mention any innovative solutions that stand out to you.

Discuss your understanding of regulatory processes and how you ensure adherence to guidelines in all aspects of your work. Provide an example of how you navigated a compliance challenge in the past.

Discuss qualities such as strong relationship-building skills, strategic thinking, adaptability, and the ability to inspire and motivate teams. Share how you embody these qualities and how they play a role in your professional success.