Email Marketing Operations Manager

The Email Marketing Operations Manager at Havenly is tasked with managing and implementing lifecycle marketing programs across various channels, including email and SMS. This involves optimizing our CRM tools, like Braze, and working with a team to build and maintain automated customer journeys. You'll also manage performance analytics, vendor relationships, and campaign outputs to ensure the brand’s marketing goals are met effectively.

Candidates should have a minimum of 7 years of experience in marketing operations, with a strong emphasis on CRM management, specifically with Braze. Additionally, two years of people management experience is required. A data-driven approach to decision-making, alongside solid project management and communication skills, is essential for success in this role at Havenly.

A successful Email Marketing Operations Manager at Havenly should be well-versed in CRM platforms, particularly Braze, and marketing automation tools. Familiarity with analytics tools like Google Analytics and Looker is also critical, as is experience with tagging/tracking methods that inform campaign performance and attribution models.

At Havenly, we value continuous learning and professional development, especially for our Email Marketing Operations Manager. You will have access to various training resources, mentorship opportunities within our collaborative culture, and the chance to work on innovative projects that push the boundaries of marketing technology.

Havenly boasts a vibrant and inclusive company culture where creativity, collaboration, and a growth mindset are highly encouraged. As an Email Marketing Operations Manager, you'll find yourself in a supportive environment that respects diverse perspectives and ensures every team member feels valued and heard.

When addressing this question, highlight specific platforms you have worked with, particularly Braze. Discuss previous campaigns you managed, focusing on the objectives, tools used, and the outcomes achieved, showcasing your technical expertise and strategic thinking.

Speak about your previous methods for maintaining clean and actionable data, such as regular audits and collaborating with IT teams. Emphasize the importance of accurate data for segmenting audiences and personalizing customer communications to improve the effectiveness of marketing efforts.

Discuss your approach to utilizing analytics tools like Google Analytics and any specific KPIs you track. Mention how you analyze this data to inform decision-making and make necessary adjustments to optimize campaign success.

Explain your organizational strategies and the tools or methodologies you employ, such as Kanban boards or prioritization matrices. Stress the importance of communication with your team to ensure alignment on campaign goals and timelines.

Provide a narrative of a past campaign that showcases your leadership in integrating different channels. Specify your role, collaboration with other teams, the tools and strategies you used, and the measurable results that demonstrate its success.

Discuss your methods for keeping abreast of industry trends, such as following relevant blogs, attending webinars and conferences, or participating in professional networks. Convey your commitment to continuous learning and leveraging new techniques in your work.

Highlight key factors like personalization, segmentation, compelling design, and clear calls to action. Discuss how these elements lead to higher engagement rates and ultimately support business objectives.

Emphasize your approach to receiving feedback constructively. Share an example of a time you reassessed a campaign based on stakeholder insights and how you communicated changes or improvements effectively.

Describe a situation where you actively fostered collaboration between marketing and other departments, showcasing your communication skills and ability to create synergy that led to successful project outcomes.

Discuss your knowledge of compliance regulations like GDPR and CAN-SPAM, and how you ensure that your campaigns adhere to these laws by implementing proper consent mechanisms and data management practices.