Lifecycle Marketing Manager at Havenly in Denver, CO

We're searching for a Lifecycle Marketing Manager to join our Growth team. This role will be responsible for owning customer segments and optimizing their communication stream across multiple channels. Your work will enable us to build stronger relationships with our customers at every step of their user journey, from acquisition through activation, conversion, and retention. Our ideal candidate will bring a highly-analytical, creative, and cross-channel skillset to the role. This is a unique, high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup. If you are a successful Lifecycle Marketer who dreams of engaging customer journeys, enjoys rolling up their sleeves and working on a high-achieving, high-stakes team - this is the perfect role for you! What you'll do: Support in the strategy and execution of customer segments across CRM channels - from first-time registrants to our best repeat customers Rigorously test and analyze... campaign and journey performance to ensure each message drives results without increasing customer churn Identify high-value experiments that are hypothesis-driven and inspired by data-driven insights Collaborate with the Growth and Creative teams to ensure brand-aligned messaging, improve time to conversion, and capitalize on new leads across all funnel stages Be an expert on our CRM stack, and work cross-functionally with Product, Analytics, and Engineering teams to solve bigger business challenges with well-thought out customer communication streams Lead the scaling of new-to-Havenly, mobile-first channels like Push and SMS What you'll bring: 3-5 years' experience in a Lifecycle Marketing role, with a detailed understanding of CRM strategies, tactics, and tools You will need to be strategic, and comfortable spearheading new initiatives from conception to creative development to execution to analysis and back again Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to dream big and find a new direction Technical CRM tool expertise, with a deep understanding of CRM KPIs and analytics tools like Looker You're an Excel powerhouse and excited about combining many data sources into one easy to digest report Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders and senior management Growth mindset with bold ideas and know-how to get things done. About You: You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen. You have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what's next. You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field. You are a collaborator with strong communication and relationship-building skills. You have the ability to work in a fast-paced, results-based environment. You have confidence in analyzing and acting on marketing data. You have extraordinary organizational skills and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks. Thorough familiarity and passion for data-driven lifecycle marketing, retention, and testing frameworks at scale. A self-starting and ownership attitude to seize opportunities that make an impact. Salary Range: $80K -- $100K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse