Head of Digital Marketing

About Stampli:

Stampli is a complete accounts payable (AP) automation software that brings together AP communications, documentation, corporate cards, and payments all in one place — allowing AP to have full control and visibility over corporate spending. Our customers’ love for the product is the core of our success, contributing to G2 Crowd naming Stampli a “Leader in AP Automation”' for 12 consecutive quarters.

Combined with an excellent culture and a vibrant location in downtown Mountain View, Stampli has won 7 Comparably awards in 2022, including; Best Company Outlook, Best Company Work-Life Balance, Best Company Happiness, Best Company Perks & Benefits, Best Company Compensation.

With a focus on fast time-to-value, control, and enhancing current enterprise resource planning (ERP) investments, Stampli enables its customers to control spend no matter how it’s paid — from invoices to corporate cards, all the maintaining their ERP as the source of truth. Stampli’s native ERP integrations include Dealertrack, Microsoft, Oracle NetSuite, QuickBooks, Sage, Sage Intacct, SAP, and more.

About the Position:

Stampli is seeking a dynamic and experienced Digital Lead to help drive the company's digital marketing initiatives. As Stampli’s first Digital Lead, you’ll develop and execute a comprehensive digital strategy to drive lead generation and conversion optimization on all our digital properties, with a special emphasis on leading us into the emerging world of optimization-via-generative-AI. The ideal candidate should have a deep understanding of the digital marketing landscape and be able to leverage the latest technologies and trends to create engaging content and campaigns. You will report directly to the Vice President of Marketing.

This is a hybrid role based out of our Mountain View, CA office, with 2 days per week in-office.

You will get:

• The base salary hiring range for this position is $140,000 to $170,000. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
• Stock Options
• Full medical, dental, and vision insurance
• 401(k)
• Opportunities for internal promotions
• Strong and experienced leadership that supports your growth and success
• Hybrid work schedule (2 days a week in office)
• Free snacks, beverages, catered meals, happy hour and team events
• Open concept and modern work environment
• An inclusive, tight knit, and exciting start-up environment culture that offers career and personal growth

Responsibilities:

• Develop and implement a comprehensive digital strategy to optimize our website and other digital properties for lead generation and conversion.
• Collaborate with cross-functional teams to align all customer touchpoints and create a seamless customer journey.
• Monitor and analyze website and digital performance data, identifying areas for improvement and implementing changes to drive conversions.
• Work with our demand gen team to optimize campaign landing pages and targeting/segmentation tactics.
• Develop and execute email marketing campaigns to drive engagement and conversions.
• Implement and manage a marketing automation platform to nurture leads and streamline our sales funnel.
• Extend Stampli’s digital infrastructure, with a focus on generative AI tools for a step-function impact on optimization and customization
• Work with Sales teams to ensure a seamless handoff of qualified leads from marketing
• Develop and implement a stage-appropriate social strategy
• Ensuring seamless integration and data flow across systems

• 5+ years of experience in B2B SaaS digital marketing, with a strong focus on conversion optimization — B2B SaaS is a must
• A deep knowledge of and passion for the emerging generation of AI-powered martech
• Proven track record of developing and executing successful digital marketing strategies that drive conversions.
• Deep knowledge of website optimization techniques, including SEO, A/B testing, and website analytics.
• Deep knowledge of targeting and segmentation strategies and tactics
• Expert knowledge of Hubspot and Wordpress
• Experience with marketing automation platforms and email marketing best practices.
• Strong analytical skills and the ability to use data to drive decision-making.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.