Head of Growth & Engagement Marketing

Securitize is a global fintech, Top 50 blockchain company, with a mission to provide investors with access to invest in and trade alternative assets, and for companies to raise capital and offer shareholder's liquidity. Securitize has pioneered a fully digital, regulatory compliant, end-to-end platform for issuing, managing and trading digital asset securities (also known as security tokens), with over 200 businesses and nearly 400,000 investors already connected, and nearly $500 million in current-value digital asset securities issued on the Securitize platform.

We are a well funded, global team made up of top blockchain and financial industry talent based around the world, based in Tel Aviv, Buenos Aires, Tokyo, New York, and San Francisco. We’re backed by leading financial institutions and blockchain investors, including Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, and Coinbase.

Reporting to the Chief Marketing Officer, the Senior Director, Growth & Engagement will be responsible for developing the marketing strategies and executing plans to grow & drive the engagement with client and investors.

About the Role

• Develop and iterate on the B2B and B2C growth and retention strategies across all digital channels including social, search, social, video, affiliate, influencer, push notification, direct mail, newsletters, and email.
  
• Use data to build marketing campaigns that solve business problems, advance our brand narrative, and resonate with our base.
• Lead continuous cycle of experiments to improve conversion at the front end of the funnel.
• Define, build and optimize the user lifecycle, to drive desired loyalty metrics and reduce churn.
• Ensure full visibility to b2c and b2b metrics throughout the lifecycle.
• Regularly report on campaign performance, and speak to the impact on overall goals.
• Collaborate with Product, Sales/BD, Marketing team-members and external influencers and agencies to deliver an integrated marketing strategy that supports go-to market efforts.
• Work closely with internal partners to successfully influence and drive improved funnel and process efficiencies, and speed to market.
• Oversee the overall growth and engagement marketing budget, determine allocation based on performance.
• Define the growth and engagement marketing technology stack: capability requirements, customer data strategies requirements, channel integrations.
  
• Prioritize work toward impact, outlining clear tradeoffs and dependencies required to meet and exceed business objectives.
• Research and influence deployment of in-product and on-website strategies for growth and retention.

About you:

• B2B and B2C growth and engagement experience, online and offline.
• Preferably experienced in both financial and blockchain industries.
• Analytical approach to defining opportunities and evaluating results.
• A “roll up your sleeves” mentality and the ability to implement proposed strategies
• Experienced using a variety of growth channels.
• Solutions-oriented mindset with strong problem-solving skills; out-of-the box thinker.
  
• Strong communication skills.
• Ability to balance priorities and expectations from a broad-range of internal partners.
• Very fine eye for details.
• Ability to coach and layout a roadmap for team success.
• Comfortable in a fast-paced environment.

Join an awesome company in a hyper-growth phase:

• Unlimited Paid Time Off
• Bonus program
• Company grant options
• Remote work environment
• Company paid professional development
• 100% Medical/dental/vision insurance
• 401K