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Head of Growth Marketing - job 2 of 2

At Yugabyte, we are on a mission to become the default transactional database for the cloud. We are well underway on this journey with YugabyteDB, the open source, high-performance, distributed SQL database that runs on any cloud and enables developers to get instantly productive using well-known APIs. We are looking for talented and driven people to join us on our ambitious mission and help us build a lasting and impactful company.

We announced a $188M Series C round at a $1.3B valuation in October 2021, however we very much believe we are still in the early stages of our company's journey. The transactional database market is estimated to grow from $40B in 2021 to $64B by 2025. Given our database is cloud-native by design, has on-demand horizontal scalability, and allows for geographical distribution of data using built-in replication, we are extremely well-positioned to address the market need for geo-distributed, high-scale, high-performance wordloads.

Position Overview

As the Head of Growth Marketing, you will build the growth engine to drive customer engagement, acquisition, nurture and conversion for Yugabyte's products. In this leadership role, you will be responsible for scaling demand across our enterprise and commercial businesses. As our expert in growth marketing, you should have a deep understanding of the holistic picture of demand gen, from initial touch to pipeline.

Role and Responsibilities

Own our digital marketing channels, both web and email to drive measurable results in awareness and demand generation
Oversee our agency partnerships to manage website refreshes, SEO, paid advertising, content syndication, and third party site advertising
Design, build, and manage multi-channel lifecycle campaigns focused on driving pipeline growth and customer engagement for our enterprise and commercial businesses in partnership with our field sales teams
Work with the content and product marketing teams to drive content strategy across the demand generation funnel, accelerating sales globally

Required Experience

Expertise designing and managing creative campaigns that have had a direct impact on the sales pipeline, including target account campaigns (i.e. ABM)
Strategic understanding of digital marketing, including campaign planning, nurture, SEO, and PPC
Analytical approach to measuring and improving campaign performance: plan execute measure improve
Data-led approach to conversion metrics, tracking, and success criteria measurement
Success partnering with both inside and field sales teams to drive pipeline growth
An understanding of cloud-native applications, with a firm grasp on the enterprise software landscape
Experience with the open source community, developers, and/or data communities a plus

Equal Employment Opportunity Statement:

As an equal opportunity employer, Yugabyte is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.

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