Head of Marketing

Nirmata is looking for a Head of Marketing to build and execute our marketing strategy. The individual will work closely with the founders, sales, and product functions to utilize multiple channels, with a heavy focus on community, content, social media, web and email marketing, to target and nurture prospects into qualified leads.

To succeed in this role, you’ll be a subject matter expert in marketing-based demand generation and help the company achieve product led growth. You’ll be hands-on and work with product and sales teams to execute Marketing programs that help the company achieve its financial goals. This position is ideal for marketing professionals looking for a leadership role at a high growth company.

SKILLS

• 5+ years in B2B enterprise product marketing (outbound), in a software company
• 5+ years experience doing Demand Generation for SaaS, Open Source or Cloud technology company
• 2+ years experience doing social media marketing, email marketing, SEO/SEM
• Previous experience Marketing to I.T/Technology buyers is required.
• Proven ability to translate technical complexity into clear, concise business benefits
• Previous Marketing experience at early-to-mid stage technology startup highly desirable
• Experience with Marketing automation tools, such as HubSpot, or other tools
• Demonstrated success in working effectively with sales and product teams
• Ability to work effectively in a dynamic and fast moving environment – strong prioritization skills are critical
• Great, positive attitude, high energy, innovative, charismatic, strong work ethic and detail oriented
• A natural presenter with great communication skills
• Understanding of enterprise DevOps is highly desired;
• A bachelor’s degree, MBA is a plus

RESPONSIBILITIES

• Lead and scale the marketing function for the company
• Define and execute company’s marketing strategy
• Develop a deep understanding of customers, products and the buyer’s journey
• Develop messaging and branding based on target customer segment
• Develop, maintain and execute demand generation plans aligned with business goals
• Collaborate with sales to build programs that support sales enablement
• Measure, analyze, and report campaign performance
• Drive participation and engagement in industry and community events

BENEFITS:

Comprehensive health coverage including medical, dental, and vision; Equity awards; Flexible time off; Remote – work anywhere; Home office setup assistance