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Head of Marketing, Behavioral Health

TITLE:

Title: Head of Marketing, Behavioral Health

Reports To: President, US Behavioral Health

Location: Richmond, VA

Indivior is a global specialty pharmaceutical company with a 20-year legacy of leadership in patient advocacy, health policy and evidence-based best practice models that have revolutionized modern addiction treatment. The name is the blend of the words individual and endeavor, and the tagline “Focus on you” makes the company’s commitment clear. It represents and empathizes with the often-difficult journey each individual patient takes to overcome the challenges of addiction – a chronic relapsing disease.

Indivior is dedicated to transforming addiction from a global human crisis to a recognized and treated chronic disease. The Indivior logo radiates its patient-focused, holistic focus on expanding access to quality treatment for addiction worldwide. The company has a strong pipeline of products and candidates designed to both expand on its heritage in global opioid dependence and address other chronic diseases of addiction – including opiate overdose, alcohol use disorders and cocaine intoxication - as well as related mental health disorders such as schizophrenia.

POSITION SUMMARY:

Indivior is a global pharmaceutical company working to help change patients’ lives by pioneering life-transforming treatment for substance use disorders and other serious mental illnesses. We are searching for an inspiring, dynamic, and collaborative commercial leader with a successful track record of building and leading high-performing teams and creating a culture of high engagement, accountability, and performance. The Head of Marketing will be responsible for the Marketing strategy and approach for Behavioral Health (current brand - PERSERIS), and our future product portfolio in the US, leading with a patient-focused mindset.

The successful candidate will lead the marketing function in Behavioral Health (BH) defining brand strategies and executing plans to achieve business goals. The Head of Marketing will report to the President, US Behavioral Health and have full accountability for the marketing organization in the US. This role will collaborate across the Commercial teams including (and not limited to) Sales, Market Access Field, Market Access Strategy, Insights and Analytics, and Commercial Operations. This role is highly visible and critical to the success of Indivior. The role will be a key member of the US BH Leadership team.

ESSENTIAL FUNCTIONS:

The responsibilities of this role include, but are not limited to, the following:

Build a best-in-class marketing organization capable of driving the strategic direction of key Indivior brands and delivering sustainable growth with specialty and primary care customers.
Set the strategic vision, goals, and direction for strategic brand/s.
Build a strong culture aligned to our Mission and Guiding Principles at Indivior.
Work collaboratively with functional partners as needed, to ensure seamless education and support to customers, with a patient-focused mindset.
Ensure the US BH marketing organization works collaboratively and complementarily with all field divisions, fostering a unified team approach in our efforts to build existing brand and launch new products successfully.
Achieve US sales goals for PERSERIS and future portfolio.
Contribute as a critical stakeholder to Sales, Market Access, Insights & Analytics, and Commercial Operations strategic and tactical plans, as well as the US BH Leadership team culture. Lead with a one-team mindset and living the Guiding Principles.
Ensure a compliance focus to ensure that all promotional activities are fully compliant with Company policies and Legal and Regulatory guidelines.
Work in partnership with Commercial Training to support, define and execute the Indivior sales and coaching model and framework.
Work in partnership with Insights & Analytics to define and achieve key performance indicators (KPIs) and launch metrics.
Identify and build optimal commercial capabilities, raising awareness to unmet needs and champion new customer-centric solutions internally to drive innovation.
Maintain a high degree of presence and visibility in the field with sales personnel and key customers
Analyze US BH performance versus goals for PERSERIS and future products and prepare briefing presentations for executive leadership for quarterly business reviews and Board of Directors presentations
Ensure appropriate marketing plans are developed and executed, aligned to brand and sales strategies and priorities.
Coach, train, and mentor marketing team, as well as first and second line leaders and other commercial personnel throughout the organization.
Secure corporate resources and manage budget to achieve objectives.
Serve as a member of the US BH Leadership team
Serve as a leader of US Launch Readiness Teams as new products approach commercialization; build and lead launch readiness plans and preparations, in collaboration with other functions and/or alliance partners.

MINIMUM QUALIFICATIONS:

Must have an innovative, build & execute mindset while easily collaborating cross functionally to achieve results in a high-energy, fast fast-paced environment. Must have a demonstrated ability to set strategic vision and direction, inspire followership, and translate and communicate with clarity into actionable and measurable plans. Excellent strategic and analytical skills are mandatory as is the ability to communicate complex issues simply and diagnose issues and orchestrate plans to resolve and mitigate risks.

More specifically, it is anticipated that the ideal candidate will possess the following:

15+ years of related experience in the pharma/biotech industry with a proven, consistent history of high performance in a broad range of leadership roles of increasing responsibility.
8+ years of progressive commercial leadership experience with a demonstrated track record of achieving results.
Significant product launch experience in commercial leadership roles.
Demonstrates exceptional leadership, management, and communication skills to inspire commercial teams to achieve elevated levels of performance.
Strong executive presence with the ability to set commercial vision and strategy at the National level and lead the organization through inspiration.
Proven track record of successfully leading commercial teams in competitive therapeutic areas.
Strong understanding of payer environment and utilization management measures that impact HCP prescribing requirements
Strong track record of creating and leading high-performance teams and creating a culture of high engagement and accountability. Lead with a one-team mindset.
Recent experience in the commercialization of neuroscience and/or in other specialty markets is highly desired.
Expert level knowledge of reimbursement and market access strategies across hospital, outpatient clinic, and alternative sites of care is highly desired.
Sales leadership and National/Regional Payer account management experience is highly preferred.
Experience working with all levels of management and consulting with key business stakeholders, with an ability to influence greater outcomes.
Strong team player that has a strong patient-focus and customer service approach.
Attention to detail and the ability to work individually, within a multi-disciplinary team, as well as with external partners and vendors.
Live our Guiding Principles: Focus on Patient Needs to Drive Decisions; Seek the Wisdom of the Team; Believe that People’s Actions are Well-Intended; Care Enough to Coach; See it, Own it, Make it Happen; Demonstrate Honesty and Integrity at All Times.
Possesses strong written and verbal communication skills.
Exude excitement about the vision and mission of Indivior.

EDUCATION:

An undergraduate degree is required. An advanced degree in Business, Marketing or Life Sciences is highly preferred.

COMPENSATION:

An attractive compensation package will be offered based upon background and experience including significant stock options.

BENEFITS:

Indivior is committed to providing a culture driven by guiding principles and top-tier benefits that match the importance of the work we do. The Indivior experience includes

3 weeks’ vacation plus floating holidays and sick leave
401(k) and Profit Sharing Plan- Company match of 75% on your first 6% of contributions discount and profit sharing contribution equal to 4% of your eligible pay
U.S. Employee Stock Purchase Plan- 15% Discount
Comprehensive Medical, Dental, Vision, Life and Disability coverage
Health and Dependent Care Flex Spending options
Adoption assistance
Tuition reimbursement
Leverage Concierge/personal assistance services
Voluntary benefits including Legal, Pet Insurance and Auto/Home coverage
Gym, fitness facility and cell phone discounts
Our Guiding Principles, Core Values and Vision provide a culture that unites and guides our employees.

GUIDING PRINCIPLES:

Indivior’s guiding principles are the foundation for each employee’s success and growth. Each employee is expected to demonstrate understanding and adherence to our guiding principles in their everyday performance.

The duties and responsibilities identified in this position description are considered essential but are not limited to only those outlined. The employee may perform other functions that may be assigned. Management retains the discretion to add or change the duties of this position at any time.

EQUAL EMPLOYMENT OPPORTUNITY

EOE/Minorities/Females/Vet/Disabled

Indivior Glassdoor Company Review

3.5

Indivior DE&I Review

No rating

CEO of Indivior

Mark Crossley

Approve of CEO

By Indivior

Since our inception, we have actively partnered with healthcare professionals, the public health community, policy makers, and payers to humanize people suffering from addiction and to treat addiction as a chronic, relapsing medical condition rath...

16 jobs

FUNDING

Public

INDUSTRY

Biotech & Pharmaceuticals

TEAM SIZE

501-1000

LOCATION

Hybrid, based in Richmond, VA

DATE POSTED

June 9, 2023