Job details

Head of Marketing - job 2 of 2

Who we are:

Each year, 2 billion people across the world are limited by physical pain. By helping people live without pain, they are free to do the things they love most with the people they love—and never miss a moment. This is what we do. We create and design new technologies to solve one of the biggest problems in healthcare: taking care of our Physical Health. Sword Health is the world’s fastest growing digital musculoskeletal (MSK) care provider on a bold mission to free two billion people from acute, chronic, and post-surgical physical pain . Our customers include some of the most progressive Fortune 100 and 500 companies, as well as over 160+ other established businesses across the world.

The Sword program allows members to complete a personalized physical therapy program from the comfort of home, with continued support and supervision from one of our talented SWORD specialists. Sword’s personalized care is more effective than traditional standards of care, and has proven to deliver best-in-class clinical results. Since breaking into the market less than two years ago, Sword has worked with insurers, health systems, and employers in the U.S., Canada, Europe, and Australia to make high quality musculoskeletal care accessible to everyone.

This is an opportunity to join Sword during a time of hyper growth and expansion. After our recent $2bn valuation, we’re excited to continue accelerating our impact by scaling with high caliber people with passion, commitment and energy to create and deliver technologies, services and products that drive human progress forward.

We welcome you to join our mission, to make a difference on a grand scale and play a pivotal role with a global team at Sword– working alongside great people pioneering novel products and cutting edge technologies.

As Head of Marketing, you will be part of the launching team for Sword Move, a new business line at Sword anticipated to drive major growth for Sword Health. You will support growth by building a strategic marketing agenda roadmap, creating new capabilities and integrating digital initiatives around future consumer engagement, delivery and loyalty. You will also be responsible for building a strong consumer brand and partnering closely with the product and sales team to create experiences that engage new and existing members. This is a highly strategic full-stack marketing role that requires strong brand empathy and creativity, in addition to quantitative skill sets.

You will possess a player-coach mentality and be equally excited to lead and manage as you are to optimize digital and multi-platform campaigns when needed. Experience in a results-driven and/or startup environment will be important, as you will work cross-functionally with the GM, Engineering, Product, Sales/Business Development, Content, and Design teams on a daily basis to ensure that all marketing strategies are relevant to the members’ needs. You will be able to scale spend quickly with demonstrated ROI for future growth.

What You'll Do:

Own the marketing function, including branding, B2B marketing, consumer marketing, growth marketing, marketing operations and content.
Partner closely with the commercial team to drive demand generation, prospects and future partnerships and support attendance at workshops, conferences, etc;
Lead and scale the marketing team as part of a larger broader strategy; drive cross-functional outcome focused planning and plans that leverage global strategies, platforms, and content;
Own top of funnel strategy and execution through industry awareness, content, and product positioning.
Build and deploy a comprehensive, ROI-positive performance marketing strategy across all channels including paid acquisition, conversion optimization, push and retargeting;
Build and deploy robust brand positioning and messaging strategy to drive member/customer acquisition and loyalty highlighting transformative impact on our clients’
Define, share and implement all CRM marketing strategies and programs that improve personalization and optimize customer experience along all touch points;
Recruit, mentor and manage a team of marketers and other professionals including content, data analysts, etc.;
Establish success metrics and allocate resources to optimize performance and growth;
Lead, motivate, and develop an outcome driven team. Create a climate that is conducive to attracting, retaining, and motivating a diverse group of top-quality marketers at all levels.

What we’re looking for:

Required Skills and experience:

8+ years of business experience in marketing roles at highly-progressive and innovative B2C companies; start up experience and ability to scale for hyper growth preferred.
Experience developing and leading an Marketing function with a diverse workforce leveraging brand as a business growth lever;
Experience in both B2B2C and B2C marketing would be preferred preferably in marketplace and/or DTC;
Demonstrated success positioning a platform of technical products and services including pricing and go-to-market marketing;
A proven track record leading and scaling a business with a strong focus on full-funnel digital marketing (customer acquisition, retention, CRM, and marketing automation);
Previous startup experience and/or ability to thrive in a fluid environment and willingness to get hands dirty;
Exceptional communicator and influencer. Should be able to collaborate with other team members to make sure our growth efforts are well executed;
Talent magnet who can attract great people and build the marketing team. Manage and nurture the team members.
Strong grasp of consumer insights and a customer-centric mindset. Desire to understand the members’ motivations and customer experience.

Personal characteristics:

Outstanding interpersonal, coaching and strategic thinking skills with the ability to communicate within all levels of the organization.
Known for building culture with a mission-driven approach.
Motivated by challenges and bring a positive tone, an eye for solutions and an energy for rolling up their sleeves and doing whatever needs to be done. A problem solver who takes ownership and loves to learn.
High IQ/EQ. Leads with humility, integrity, and intellect.
Proven ability to re-prioritize and work quickly and efficiently.
Attention to detail, multi-tasking, and strong follow-through required.

Sword is proud to be an Equal Employment Opportunity employer. We champion diversity and are committed to building a team that represents a variety of backgrounds, perspectives and skills. At SWORD, we believe that diversity and inclusion among our applicants and team members is critical to our success as a global company. The more inclusive and diverse we are, the bigger our impact will be.

Sword Benefits

Comprehensive health, dental and vision insurance

Equity Shares

401(k)

Unlimited Vacation

Paid Holidays

Flexible working hours

Work from home

Parental leave

Free Digital Therapist for your family

Sword Health Glassdoor Company Review

4.2

Sword Health DE&I Review

4.4

CEO of Sword Health

Virgilio Bento

Approve of CEO

By Sword Health

Sword Health is a healthcare company that aims to free 2 billion people from pain by creating the first and only end-to-end global platform to prevent, manage, and treat pain while saving clients millions in healthcare costs.

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