Job details

Integrated Marketing Lead

Headway is on a mission to revolutionize mental healthcare access. They are seeking an experienced Integrated Marketing Lead to drive B2B marketing programs targeting mental health providers.

Skills

5-10+ years of experience in building and scaling integrated marketing programs
High attention to detail and process orientation
Experience with multi-channel marketing including webinars and digital events
Strong critical thinking skills and bias towards action
Prior experience in marketing to healthcare or mental health audiences preferred

Responsibilities

Build and manage full-funnel marketing programs for specific audience segments of mental health providers
Own audience lead target and identify new channels, campaigns, and marketing programs in partnership with sales
Research audience segments to develop messaging and positioning tests
Build and manage a calendar of regular marketing programs
Create repeatable processes and documentation for campaign go-to-market strategies
Collaborate with internal and external stakeholders to drive marketing initiatives
Analyze data to optimize marketing strategies and stay updated on industry trends

Benefits

Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave
Carrot Fertility annual reimbursement and membership
13 paid holidays annually
Unlimited PTO
Employee Assistance Program
Training and professional development

To read the complete job description, please click on the ‘Apply’ button

Headway Glassdoor Company Review

4.2

Headway DE&I Review

3.5

CEO of Headway

Andrew Adams

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By Headway

Headway is building a new mental healthcare system that everyone can access making it easy for therapists to accept insurance and scale their practice.

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