Creative Director, Hydro Flask

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!Position: Creative Director, Hydro FlaskDepartment: Marketing for Hydro FlaskWork Location: Bend, OR, Hybrid (work 3 days onsite)Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.What you will be doing:Hydro Flask is seeking an experienced and transformational Creative Director to lead all consumer communication creative direction across various platforms, including brand campaigns, product campaigns, packaging, website, retail, and social media. The Creative Director will oversee the Creative Team within the marketing department and report directly to the VP of Marketing.• Develop and execute innovative and compelling creative strategies that align with Hydro Flask's brand vision and objectives.• Lead and encourage the Creative Team, encouraging a collaborative and high-performance culture.• Oversee the conceptualization and execution of creative assets for brand campaigns, product launches, packaging, website, retail displays, and social media.• Ensure cohesive and consistent messaging across all consumer touchpoints, improving brand recognition and dedication.• Oversee copy development for the brand across all touchpoints, including campaigns, product descriptions, packaging, website, and social media.• Collaborate closely with cross-functional teams, including marketing, product development, and sales, to align creative initiatives with business goals.• Develop and maintain brand guidelines to ensure consistency in visual and verbal communication.• Apply expertise in social media, video production, and storytelling to build engaging and impactful content that resonates with our target audience.• Coordinate the production of high-quality video content for various platforms, including social media, website, and retail environments.• Craft compelling product narratives that highlight the outstanding features and benefits of Hydro Flask products.• Collaborate with shared services on packaging design, graphics, and execution to ensure packaging reflects the brand's identity and meets market standards.• Ensure packaging designs are innovative, functional, and align with brand aesthetics and sustainability goals.• Mentor and develop the Creative Team, providing guidance, feedback, and professional growth opportunities.• Cultivate a collaborative and inclusive work environment that encourages creativity and innovation.• Manage the allocation of creative resources to ensure efficient and effective project delivery.Skills needed to be successful in this role:• Outstanding communication and presentation skills, with the ability to articulate and defend creative ideas• Strong project management skills, with the ability to lead multiple projects and deadlines simultaneously• Understands common design software and usage requirements• Possess a strong understanding of brand development and multichannel marketing concepts• Strong aesthetic sense at the strategic/conceptualization stages and ability to manage others in implementing the brief through final deliverables• Excellent leadership and communication skills with strong persuasive skills and proven ability to influence cross functional teams• Ability to complete a high volume of high-quality work at a fast paceMinimum Qualifications:• Bachelor's degree in Marketing, Design, Fine Arts, or a related field• 8+ years of experience in creative direction, preferably within the consumer goods or outdoor lifestyle industry• Strong portfolio showcasing a range of creative work across various platforms and mediums• Experience working across print, web, and interactive media and demonstrated portfolio of solutions• Familiarity with and usage of project management software tools (Asana, Basecamp, smartsheet, etc)• Consistent track record with go-to-market efforts and launching new products• Experienced knowledge of most current version of abode creative suite (InDesign, illustrator, Photoshop, Dreamweaver)• Demonstrated success leading a creative team of in house and external resources to build a compelling brand and marketing campaigns in a digital first environment• Confirmed talent management experience with ability to identify, attract, cultivate, retain and grow top performers (internal and external) in a world-class creative team• Authorized to work in the United States on a full-time basisPreferred Qualifications:• Knowledge of CSS and html• Experience working globally with regional marketing offices, distributors and Asian production officesBenefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.#LI-KE1#LI-HYBRIDFor more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.