Associate Product Manager || Email System - Deliverability

About HighLevel

Founded in 2018, HighLevel Inc. (www.gohighlevel.com) is a B2B SaaS platform focused on marketing agencies and entrepreneurs. Our goal is to be a comprehensive solution for managing all types of businesses. Our clients include digital marketing agencies, ad agencies, SEO agencies, call centers, sales agencies, affiliate marketers, white-label software sellers, and freelancers. We serve a variety of niches such as real estate, dental & medical, local businesses, e-commerce, professional services, home services, digital courses & community managers, social media influencers, and field services. Our platform includes various product areas such as CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, omni-box communications, social media, invoicing & payments, and more. We serve over 70,000 agencies and 480,000 small & medium businesses, supported by a 1,200+ strong remote team across 15 countries.

We encourage you to learn more about our platform on our YouTube channel (https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g)

Why Join HighLevel? 

- Collaborative Culture: A passionate and driven team.

- Ownership and Responsibility: It’s never somebody else’s job.

- User-Centric: Focused on adding value for our users.

- Agility: Fast delivery using lean principles, going to market in weeks instead of quarters.

- Innovation: Good ideas always get tested.

- Team Care: We take care of our team so they can take care of our users.

- Continuous Improvement: Embracing constant and iterative improvement.

- Learning Opportunity: Learn how to scale a B2B SaaS startup and build impactful products.

About the Role

HighLevel Inc. is seeking a talented and experienced Email Deliverability Product Manager to join our team and drive the deliverability product of our Email platform capabilities. We aim to be the go-to marketing communication platform that empowers individuals and businesses of all sizes to harness the full potential of messaging and accomplish more in less time. As a Product Manager, you will play a critical role in shaping the future of our product and SMBs in general. As a Product Manager specializing in our CPaaS products, your role would involve overseeing the development and management of Messaging products within the platform. You will work closely with cross-functional teams, including engineers, designers, marketers, customer success and finance team to define, prioritize, and deliver innovative solutions that enable customers to streamline and automate their business processes.

Type: Full Time (Remote in India)

• Manage email infrastructure effectively.
• Help clients improve inbox placement rates and maximize email ROI.
• Investigate and resolve deliverability issues, including bounces, spam complaints, and blacklisting.
• Build and maintain strong relationships with ISPs and email providers for optimal inbox placement.
• Ensure compliance with email laws and regulations (e.g., CAN-SPAM, GDPR).
• Keep the platform updated on email marketing best practices and regulations.
• Conduct audits and reviews of email-sending practices.

• A minimum of 3 years of work experience in a data-driven email deliverability role.
• Identifying and resolving deliverability issues requires a methodical approach to troubleshooting and a knack for critical thinking.
• Familiarity with DNS & authentication protocols (e.g., DKIM, SPF, DMARC).
• Ability to run and analyze email deliverability reports and make data-driven recommendations.
• Experience with ESPs like Mailgun, SendGrid, and third-party deliverability vendors, like Return Path/Validity and 250OK.
• Working knowledge of DNS record types, Google Postmaster & SNDS.
• Understanding of bounce handling and categorization.
• Experience in communicating with ISP abuse desks and email blocklist providers for preemptive and reactive mitigations.
• A grasp of how email servers and ISPs operate, including the nuances of IP warming and reputation management.
• A thorough understanding of email-related laws and regulations, such as -CAN-SPAM, GDPR, and CCPA, is essential for ensuring that campaigns are legally compliant.
• Ability to document troubleshooting and problem-resolution steps.

• Develop advanced educational material in problem-solving, analysis, and critical thinking, such as workflow documents, and step-by-step guides.
• Ability to prioritize and manage multiple projects.
• Excellent communication and interpersonal skills.
• Adaptability and flexibility in a fast-paced environment.
• Technical documentation & articles.

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.