Head of Content Marketing

As the Head of Content Marketing at Hightouch, your main responsibilities will include owning the content marketing strategy and roadmap, managing a talented team of content creators, and crafting original content that communicates our mission effectively. You'll collaborate with various teams within the organization, ensuring that all content aligns with business outcomes and creates meaningful engagement.

To qualify for the Head of Content Marketing position at Hightouch, candidates should have over six years of experience in B2B SaaS content marketing. A proven track record in growing content programs autonomously and a process-oriented, data-driven approach to improving content strategies are essential. Experience working with technical and non-technical products will greatly benefit the role.

Interaction with other teams is key for the Head of Content Marketing at Hightouch. During your role, you'll collaborate closely with marketing leadership, product marketing, and demand generation teams to curate content themes that resonate with our target audiences. Building strong relationships across departments will help streamline the content creation process and ensure alignment with company goals.

Success in the Head of Content Marketing role at Hightouch hinges on strong communication skills, both tactical and at the executive level. You'll also need a robust ability to drive content programming and themes, creativity in copywriting and design, and a high sense of urgency to deliver on company objectives. A passion for data-driven decision-making will also set you apart.

Hightouch's culture emphasizes meaningful impact and compassionate collaboration. The team values efficient execution, first-principles thinking, and a growth mindset. As the Head of Content Marketing, you’ll be working in an environment that fosters creativity, ownership, and a mission-driven approach to empowering customers, which can lead to innovative content initiatives.

When answering this question, focus on specific examples where you designed and implemented successful content marketing strategies. Highlight the tools and data you used to measure success and how you adjusted your strategies based on performance analytics.

Share your insights into various content forms like case studies, white papers, and blog posts. Discuss how each type serves different stages of the buyer's journey and emphasize the importance of tailoring content to the audience's needs and pain points.

Articulate a process-oriented approach to prioritization, mentioning criteria like business impact, customer engagement potential, and resource availability. Explain any tools you've used for project management that help maintain timelines and deliverables.

Provide a specific instance where you successfully scaled a content marketing program. Detail the goals you set, strategies employed, and results achieved. If possible, include metrics to quantify your success and illustrate your data-driven approach.

Discuss your method for aligning content with business objectives, including collaboration with other departments, regular check-ins with stakeholders, and continuous performance tracking. Emphasize the importance of adapting content strategies in response to shifting business goals.

Highlight your understanding of SEO best practices, including keyword research, on-page optimization, and the importance of backlinks. Explain how you have used SEO strategies to enhance the visibility and engagement of your past content pieces.

Emphasize the importance of constructive feedback and your approach to editing. Discuss techniques you use to inspire creativity in your team while also ensuring brand consistency and accuracy in written content.

List the tools and software that have proven effective in your previous roles, from content management systems to analytics tools. Mention how each tool helps facilitate various aspects of content creation, distribution, or performance measurement.

Share how you keep up with the latest industry trends, whether through blogs, webinars, or professional groups. Discuss any major shifts you've observed in content marketing and how you've incorporated those trends into your strategies.

Identify a current challenge in content marketing, such as content saturation or rapidly changing consumer behaviors. Discuss your perspective on how to tackle these challenges and adapt to maintain effective content strategies.