Product Marketing Manager, AI Decisioning

The Product Marketing Manager at Hightouch is entrusted with developing the go-to-market strategy for our AI Decisioning product. This role includes crafting positioning and messaging that resonate with CRM marketers, conducting market research to identify pain points, creating impactful sales enablement materials, and driving launch campaigns. The manager also represents Hightouch at external events, fostering community engagement among marketing professionals.

Hightouch seeks candidates with proven experience in go-to-market strategies for enterprise B2B SaaS products, particularly in martech or AI. A deep understanding of CRM and lifecycle marketers, along with strong storytelling and collaboration skills, is essential. Technical fluency to articulate benefits to both technical and non-technical audiences is also highly valued, alongside a background in analyzing market trends for product differentiation.

Key skills for a successful Product Marketing Manager at Hightouch include GTM expertise, strong storytelling ability, technical fluency, and experience with market research. Collaboration skills are crucial as this role requires working cross-functionally with Product, Engineering, and Sales teams. Additionally, familiarity with martech or AI, and lifecycle marketing strategies will enhance your contribution to the team's success.

Hightouch is committed to fostering a supportive and energetic work environment. They emphasize a culture of compassion and collaboration, encouraging continuous learning and professional growth for the Product Marketing Manager. Being part of a remote-friendly team offers flexibility and resources to help you thrive, plus the chance to work alongside experienced professionals driven to make a meaningful impact.

The culture at Hightouch revolves around efficiency, impact, and kindness. They embrace first principles thinking and encourage innovation, making it a perfect fit for a motivated Product Marketing Manager. The team celebrates uniqueness, thrives in collaboration, and actively supports one another to achieve their goals, fostering an environment where your ideas can flourish.

To develop a go-to-market strategy for Hightouch's AI Decisioning product, start by identifying the target audience and their pain points. Conduct extensive market research and utilize insights to determine positioning. Collaborate with internal teams to create impactful messaging and enablement materials. Finally, outline a timeline for product launches and provide ongoing support to sales teams.

Discuss your experience analyzing lifecycle marketing strategies and personalizing customer journeys. Provide examples where you've implemented successful campaigns that have improved customer engagement. Highlight your familiarity with tools like Salesforce or HubSpot, demonstrating how these experiences can contribute to Hightouch's objectives.

Share a specific example where you transformed technical details into engaging narratives that helped stakeholders understand a product's value. Focus on the techniques you used to simplify complex concepts and the impact this storytelling had on the audiences, emphasizing how vital this skill will be for the Product Marketing Manager role at Hightouch.

Explain your strategies for staying informed about the martech industry's landscape. This could involve following industry blogs, attending webinars, networking with professionals, or subscribing to relevant publications. Emphasize how being proactive in gathering insights helps you position products effectively, especially in a fast-moving environment like Hightouch.

Begin by understanding the specific needs of the sales team and the target audience. Conduct interviews or surveys to gather insights on common challenges. Use this data to develop compelling sales playbooks and case studies that articulate the product's value. Finally, ensure that all materials are regularly updated based on feedback and changing market conditions.

Highlight key performance indicators (KPIs) you would use, such as customer acquisition, engagement metrics, and overall campaign ROI. Discuss your approach to A/B testing and data analysis to assess campaign effectiveness, adapting strategies as necessary based on insights gained during the process.

Share examples of projects where you've collaborated with Product, Engineering, and Sales teams. Discuss the challenges you encountered and how you overcame them through effective communication and teamwork. Emphasize your strong collaboration skills, which will be crucial in fostering alignment among teams at Hightouch.

Explain your approach to prioritizing tasks by assessing impact and urgency. Discuss the tools and techniques you use to manage your workload efficiently while keeping in mind the goals of your team. Share how you stay flexible and adapt to changing priorities, especially in a dynamic setting like a startup.

Articulate your unique blend of skills, experiences, and perspectives that set you apart from other candidates. This could include specialized knowledge in AI or martech, a robust network in the industry, or innovative marketing strategies you've successfully implemented in past roles. Highlight how these attributes can specifically benefit Hightouch in achieving its business objectives.

Share your excitement about Hightouch's mission to empower businesses through data. Speak to the innovative spirit and fast-paced environment of the startup, aligning your professional goals with the company’s vision. Show enthusiasm for the opportunity to contribute to a product that is shaping the future of marketing and data utilization.