Senior Product Manager, Growth

A Senior Product Manager, Growth at HomeLight is responsible for leading the customer experience on the company's website, optimizing the journey from visitor to referral. This includes improving traffic flow, designing engaging quiz experiences, and refining marketing strategies to boost lead volume and conversion rates. Additionally, you'll drive initiatives that enhance client and agent experiences using AI, ship new features, and report on strategic KPIs to senior leadership.

To qualify for the Senior Product Manager, Growth position at HomeLight, candidates should have at least 5 years of experience in digital product management, particularly within the consumer space. Strong analytical skills with a knack for managing diverse datasets, proficiency in SQL, and proven experience in defining and executing product roadmaps are vital. Exceptional communication skills and experience collaborating with engineering and design teams in agile workflows are also important.

Success for a Senior Product Manager in Growth at HomeLight is defined by key performance indicators such as traffic, activations, conversion rates, and overall funnel performance. By utilizing data-driven insights and user research, the Product Manager will identify growth opportunities and innovate within the client-agent referral funnel, effectively driving company revenue and enhancing user experiences.

At HomeLight, the culture is centered around innovation, collaboration, and a commitment to core values that drive the success of the company. You’ll find a supportive and inclusive environment, where your ideas are valued, and you're encouraged to break barriers while staying aligned with the company's mission of simplifying real estate transactions for everyone.

As a Senior Product Manager, Growth at HomeLight, you can expect a robust benefits package that includes medical, dental, and vision insurance, long-term and short-term disability coverage, a 401k plan, and even pet insurance. Additionally, you'll enjoy generous PTO, including volunteer days, as well as opportunities for professional development and annual perks!

To improve customer experience, I start by gathering user feedback through surveys and data analysis. Identifying pain points is crucial, and I use tools like heat maps to observe user behavior on our platform. Once I have the insights, I prioritize the changes based on impact and feasibility, ensuring a data-driven roadmap that aligns with team objectives.

Certainly! In my previous role, I led a cross-functional team project that involved our marketing, sales, and engineering departments. Our goal was to launch a new feature that improved the referral process. I facilitated regular stand-up meetings to ensure alignment and kept communication channels open, resulting in a successful launch that exceeded our target conversion rates.

I leverage analytics tools such as Google Analytics and Amplitude to monitor user engagement and conversion rates. Additionally, I set clear KPIs at the outset of each initiative and review performance regularly to adjust strategies when needed. This allows me to stay agile and responsive to market changes.

Prioritizing new features versus technical debt requires a balanced approach. I assess business impact versus customer needs and long-term sustainability. When discussing prioritization with the team, I consider how technical debt might hinder future developments or degrade user experience, weighing that against potential benefits of new features.

In my previous roles, I've integrated AI-driven solutions into product features, particularly for personalization and user engagement. For example, I led a project that utilized AI to enhance user recommendations, significantly boosting conversion rates. Understanding the technical possibilities of AI allows me to identify areas where it can create value for our users effectively.

My process for user research begins with defining objectives and selecting the right methodology, whether through surveys, interviews, or usability tests. I then recruit participants, ensuring a diverse representation of our user base. After gathering insights, I analyze the data collaboratively with the team to formulate actionable strategies that inform product development.

I prioritize transparency through regular updates and collaborative discussions. Utilizing project management tools, I share progress visually and encourage feedback throughout each phase, ensuring every stakeholder feels included and aligned with the product vision.

One challenge I often encountered was balancing competing priorities within tight deadlines. To address this, I developed a prioritization framework based on user impact and business goals, which helped clarify focus areas for the team. This not only alleviated pressure but also streamlined our development process while meeting user needs.

I subscribe to industry newsletters, attend relevant conferences, and engage with professional networks and forums. Analyzing competitor movements through market research and user feedback also keeps me informed. This proactive approach allows me to adapt our product strategies in an ever-evolving environment.

I am excited about the opportunity to work at HomeLight because of its commitment to innovation in the real estate space. The chance to leverage AI and enhance customer experiences resonates with my passion for impactful product management. I admire HomeLight's mission of simplifying real estate transactions and look forward to contributing to such an important cause.