Senior Marketing Operations Manager

What We’re Building

Honeycomb is a service for the near and present future, redefining observability and raising expectations of what our developer tools can do for us! We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, we’ve closed Series D funding, scaled past 150-person mark, and named on Forbes’ America’s Best Startups of 2022!

In this Senior Marketing Operations role on the marketing team, you’ll be a joining a growing data-driven organization and serve as a foundational role around campaign operations and effectiveness. This will be a highly collaborative role, working and partnering with Events, pPoduct Marketing, Demand Generation, DevRel, and RevOps.

Who We Are

We come for the impact, and stay for the culture! We’re a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.

How We Work

We are a remote-first company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1. #LI-Remote

• As the key architect of our campaign operations, you will be responsible for executing and analyzing campaigns, ensuring seamless workflows, and facilitating optimal data flow through our systems with Revenue Operations. Your expertise will be crucial in providing insights to GTM leaders on campaign performance.
• Collaborating closely with key stakeholders in demand generation, events, product marketing, and sales, you will own the intricate details of demand generation and digital campaigns. This includes setting up campaigns, leveraging and influencing lead routing workflows or changes, tagging and field mapping, and establishing the infrastructure for each campaign with Revenue Operations.
• Partnering with Revenue Operations, understand and inform database management, to meticulously ensure that leads are opted in, tagged, and segmented accurately in MarTech for campaign success. You will also support the Demand Generation and Sales Development teams in crafting email marketing strategies to enhance open and click-through rates.
• Co-managing the Sales-facing Demand Generation and Field Marketing calendar, you will play a crucial role in ensuring that sales teams have the necessary resources for engaging prospects effectively.
• Your involvement extends to collaborating with various teams in creating, managing, and optimizing complex nurture campaigns, leveraging Revenue Operations as your support-arm for systems integrations and workflows. You will standardize the measurement of influence and funnel acceleration resulting from anchor campaigns.
• As a meticulous planner, you will maintain our Campaign Operations calendar in Asana, detailing the process for creating and launching integrated campaigns and workflows through all marketing operations systems, including Hubspot, 6Sense, Qualified, Mutiny, GA4, etc. with Rev Ops.
• Your analytical skills will shine as you deliver weekly, monthly, and quarterly reports to key stakeholders, using your proficiency in creating insightful dashboards in Salesforce. This looks like operating as Marketing’s conduit to Revenue Operations and Sales, to ensure marketing information and organizational changes or updates are communicated seamlessly to inform system and database changes.
• Serve as the marketing owner in partnership to Rev Ops. Collaborate with Rev Ops’ systems and BI functions to ensure marketing data hygiene and that all aspects of marketing execution are tracked and reported. You will extract insights from data to optimize campaign strategy, nurture tracks, and email marketing operations.
• Additionally, your role involves driving A/B testing initiatives and measuring the efficacy of content, contributing to the continuous improvement of our marketing efforts.

• 5+ years of hands-on experience with Hubspot, Salesforce, and 6Sense
• 5+ years of proven expertise in marketing operations
• Preferred experience in B2B SaaS, particularly with small to medium-sized technology companies
• Proficiency in Google Analytics and Excel
• Bonus: Experience with Asana
• Proven track record of creating and utilizing reports and dashboards to inform and support teams
• Exceptional communication and reporting skills
• Inherent motivation, results-driven mindset, and a passion for data
• Strong attention to detail and a commitment to thorough documentation
• Enthusiastic about establishing Honeycomb's inaugural campaign operations playbook

• Base pay of $160,000-180,000.
• A stake in our success - generous equity with employee-friendly stock program
• It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
• Compensation benchmarked to San Francisco market - no matter where you live (or move)!
• 401k plan to help you plan for your future
• A remote-first mindset and culture (really!)
• 100% employee coverage for Health, Dental, Vision, Life and Disability insurance and 75% for dependents
• Time to Recharge - In addition to our Unlimited PTO policy, we provide ~23 days off through out the year. This includes a company wide break at the end of the year, and we honor having at least one three day weekend a month (if there is not already a locally observed holiday that month, we add one!)
• Pick Your Perk - $600 a year to spend on the perks that you care about most
• Work Life Balance and Flexible Schedule options
• The tech you need AND a $500 Home Setup Stipend
• $200 Reimbursement for Cell/Wifi/CoWorking
• $1500+ Annual Professional Development Allowance
• Up to 16 weeks of paid parental leave, regardless of path to parenthood
• Maven Inclusive Family-Building benefit including unlimited virtual appointments, coaches & counselors, and $10K ‘wallet’ to support adoption, surrogacy, IVF, and egg/sperm freezing
• Modern Health well-being benefit including self guided resources and access to 12 mental health and 8 coaching sessions - at no additional cost to you.
• Semi-annual performance conversations (we call them Review & Rewards conversations) - so you know where you stand, and how you’ll be rewarded for your impact
• Annual compensation review, benchmarking to industry and inflation changes

Please note we cannot currently sponsor or do visa transfers at this time.

Diversity & Accommodations:

We're building a diverse and inclusive workplace where we learn from each other, and welcome nontraditional candidates, and people of all backgrounds, experiences, abilities and perspectives. You don't need to be a millennial to join us, all gens are welcome! Further, we (of course) follow federal and state disability laws and are happy to provide reasonable accommodations during the application phase, interview process, and employment. Please email Talent@honeycomb.io to discuss accessible formats or accommodations. As an equal opportunity employer our hiring process is designed to put you at ease and help you show your best work; if we can do better - we want to know!