SEO Content Strategist

HubSpot is a leading customer relationship management (CRM) platform for scaling companies. Tens of thousands of customers all over the world use our marketing, sales, and customer success software to grow their businesses. It's our mission to not just help them grow, but to help them grow better. At HubSpot, we believe that our values live in our hearts, not our hallways. We want to build a... company where people feel empowered to do their best work, wherever they are. What's the role? This is an exciting career opportunity to grow traffic to and demand from the HubSpot blog, which currently generates over 10.5 million visits and hundreds of thousands of leads and signups each month. Join us and write HubSpot's playbook for the "New Era of Search." In this role, you'll join the team that plays a pivotal part in driving the strategy and direction of the English blog. You'll look for ways to maximize visibility and impact on search and contribute to our strategies for driving leads, signups, and revenue from the blog. In this role, you'll get to: Perform keyword research and competitive gap analysis. Whether it's analyzing the opportunity for a new topic area or diagnosing a traffic drop, you'll be looking at target keywords, topic clusters, and search competitors to find growth opportunities. Collaborate with our Media team filled with world-class content creators. We produce nearly 100 pieces of content on the English blog monthly. You'll provide strategic recommendations to organic search performance and coordinate with content creators to ensure their questions are answered and needs are met. Conduct deep-dive SEO audits. As part of maintaining a healthy blog, you'll conduct audits and provide recommendations on how we can optimize our content portfolio based on alignment against our personas, products, and performance goals. Identify trends and insights that impact blog performance. You'll monitor SEO industry, SERP, and AI changes and communicate risks and opportunities to HubSpot Marketing leadership. Track, analyze, and report on performance KPIs. You'll report on organic search KPIs to stakeholders across our Digital Marketing and Media teams with an in-depth understanding of the factors that drive performance. Own high-impact growth initiatives. You'll use strong project management skills to keep projects — such as content audits, algorithm impact analysis, and optimization sprints — on track and moving forward. Collaborate with cross-functional teams. The HubSpot blog drives business impact in numerous ways. You'll help coordinate campaigns that promote new product feature launches, consult with stakeholders on experimenting with new channels, and stay abreast of conversion pathing strategies and CRO tests. Coordinate with our technical SEO lead. Together, you'll work to implement technical projects that improve the crawlability, indexation, and ranking of the HubSpot blog. We're looking for candidates who: Are at a mid-level or intermediate stage in their career and have content SEO experience that can be applied at scale. The EN HubSpot blog has more than 14,000 URLs, which introduces different needs and angles when it comes to analysis and problem-solving. Bring a growth marketing mindset to the table. While this is technically a Content SEO role, the goal isn't just driving traffic — it's driving high-intent, qualified traffic that converts. Candidates bringing knowledge of conversion rate optimization and other growth marketing skills will be strongly considered. Get hyped about numbers and factors driving them. If you know Google Search Console in and out or get nerdy about Looker or Google Data Studio dashboards, that energy is welcome here. In this environment, you'll dig deep into the data and turn your findings into actionable insights. Communicate with impact. This is a remote environment with global stakeholders; async communication and best practices are mandatory. Conveying complex SEO concepts in a clear and compelling manner will drive success, especially as you champion SEO best practices across the Marketing organization to influence buy-in and foster collaboration. Candidates who can overcommunicate through various channels and work autonomously will feel at home here. Stay ahead of industry trends. The HubSpot blog has a wide search presence and is at the forefront of some of the most competitive editorial topics in marketing, sales, customer service, and website development. From algorithm updates focusing on helpful content and EEAT to SGE (Search Generative Experience), the SEO landscape is changing. Candidates who keep a pulse on current trends will be the ones best set up for success in this role. Own their work and optimize their time for impact. The last thing we want is work being done for work's sake. Candidates should contribute at a high level to the objectives, goals, and plays (OGPs) that will move the needle. That means taking ownership of the numbers, ensuring you're spending time on the right tasks, holding yourself accountable, and flagging roadblocks early and often. Cash compensation range: 66,000-85,000 USD Annually based on experience and relevant skills This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy from Katie Burke, HubSpot's Chief People Officer. The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, all HubSpotters are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what's included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices isn't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply — we'd love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process. Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here. About HubSpot HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you. You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot's use of your personal information