Director - Technology, Measurement & Optimization

Become a part of our caring community and help us put health firstHumana's Marketing organization is seeking a dynamic and experienced Director of Technology, Measurement, & Optimization to join our team. This leader reports directly to the VP of Pharmacy Marketing to optimize output by leveraging technology, performance measurement, and advanced analytics to systematically improve and enhance the effectiveness of marketing campaigns and strategies. The ideal candidate will drive marketing success through the effective use of technology and data. The ideal candidate will excel in vendor management, particularly with Salesforce developers, and will have a proven history of working cross-functionally to support the pharmacy's acquisition, retention, and operational portfolios.Key Role Functions- Responsible for the technology, data, and digital tools that support the successful execution of marketing campaigns and measuring their impact- Oversee a team of tech enablers to manage the technology, data, and digital assets to support the execution of campaigns by ensuring the team has access to the right technologies and data insights needed for success- Implement and manage innovative marketing technologies and platforms to streamline processes, improve targeting, and enhance customer engagement- Establish robust metrics and KPIs to evaluate the success of marketing initiatives, ensure data-driven decision-making and continuous improvement- Utilize sophisticated analytical tools and methodologies to gain deep insights into customer behaviors, market trends, and campaign performance, thereby driving strategic adjustments and optimizationsUse your skills to make an impactRequired Qualifications- Bachelor's degree or higher in Marketing, Computer Science, Information Technology, or related field- 10+ years of experience in marketing ops, with a focus on technology & optimization- 7+ years of experience leading a team of internals and external contractors- Proven experience in vendor management- Strong understanding of marketing innovation tools and techniques.- Exceptional cross-functional collaboration and problem solving skills- Ability to drive innovative customer experience improvements- Strong analytical and strategic thinking skills- Data-Driven Decision making- Excellent communication and presentation skills to senior leadershipPreferred Qualifications- Master's degreeAdditional InformationTo ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:- At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested- Satellite, cellular and microwave connection can be used only if approved by leadership- Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.- Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:- Health benefits effective day 1- Paid time off, holidays, volunteer time and jury duty pay.- Recognition pays.- 401(k) retirement savings plan with employer match- Tuition assistance- Scholarships for eligible dependents- Parental and caregiver leave.- Employee charity matching program- Network Resource Groups (NRGs)- Career development opportunitiesHumana value's personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$164,700 - $226,600 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About usHumana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana?to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.