Description

Summary:

The Senior Manager - CML Demand & Lead Generation is responsible for orchestrating and leveraging a complex mix of marketing tools, industry market knowledge, and communications strategy expertise to strategize, develop, and execute on omni-channel demand and lead generation programs that drive new revenue opportunities for various commercial banking segments and advance business objectives. This includes leading a team of demand and lead generation managers and their direct reports.

Duties and Responsibilities:

• Team Management & Leadership: Responsible for managing a team of Demand & Lead Generation Managers and their direct reports, providing mentoring, training, and support to lead the team toward achieving organizational goals. Requires serving as a “player/coach” to manage end-to-end demand & lead generation campaigns for assigned business segments, while also managing the supervision, training, resource management, priority delegation, performance reporting, and mentorship required for Demand & Lead Generation Managers to successfully manage their own campaigns and direct reports. Also requires assisting the Head of Demand & Lead Generation with interviewing, hiring, and onboarding new team members as needed.
• Strategy Innovation, Development & Execution: Collaborate with the Head of Demand & Lead Generation and various key stakeholders across the commercial bank to generate, strategize, develop, and execute on of a range of demand and lead generation initiatives to generate new revenue opportunities for the commercial bank, such as prospect nurturing campaigns, SEO, content marketing, digital marketing, and press/media strategies. Stay updated with the latest Demand & Lead Generation technologies and trends. Generate and propose strategy improvements to Head of Demand & Lead Generation and communicate learnings & process enhancements to Demand & Lead Generation team. Experiment with innovative approaches to enhance demand generation efforts and rapidly standardize scalable processes to optimize results.
• Content Publication & Distribution: Oversee and manage content publication and distribution efforts by Demand & Lead Generation Managers and their direct reports. Collaborate with assigned industry teams and Capstone’s Market Intelligence Team to advance the firm’s thought leadership by strategizing and publishing SEO-optimized reports, blog articles, whitepapers, press releases, deal announcements, client testimonials, and case studies to capstonepartners.com and implementing the distribution and promotion of such to increase lead generation through website visits and creating calls-to-action on the website to capture lead information for strategic use in future nurturing. Responsible for ensuring that all content published publicly has been copyedited for quality assurance and has received required approvals from compliance and legal prior to publication.
• Press Strategy and Management: Working with the Head of Demand Generation, assist in the planning and execution of Capstone’s press and media strategy. Supervise and mentor the Lead Generation Manager, Capstone Brand & Media and serve as the Chief Editor for outgoing press releases written by other firm members. Optimize and oversee the tracking of and reporting on all Press & Media efforts.
• Email Lead Gen Management: Oversight of all outbound email campaigns for industry investment banking teams in support of ongoing prospect and contact nurturing, to include providing input on segmentation strategy, email design, and content writing to increase engagement and exceed set KPIs.  Personally, craft and execute end-to-end campaigns in HubSpot for assigned banking teams and commercial segments, including mailings for reports/articles published, trade show appearances, deals announcements, and other touchpoints as needed. Regularly strategize and conduct A/B or multivariate tests on emails to optimize campaign performance, updating email templates as needed, as well as providing guidance to Demand & Lead Generation Managers on conducting their own testing initiatives. Requires providing training and mentorship for Demand & Lead Gen Team members on advanced copywriting strategy & stills to customize persuasive copy for each audience for maximum effectiveness and engagement.
• Audience Building: Strategize and manage audience building and segmentation for assigned industry banking teams and business segments for lead generation and nurturing campaigns, including sector-focused private company prospects, strategics, and private equity firms. Includes utilization of tools, such as SourceScrub, ZoomInfo, Pitchbook, LinkedIn Sales Navigator, and other databases to find and enrich company and contact data for specific campaigns.
• Contact Nurturing: Partner with the broader Commercial Demand & Lead Generation Team to work to define, and continuously update, sector-specific target audiences and plan, produce, and implement prospect nurturing campaigns to strengthen banker relationships, drive demand, and new revenue opportunities.
• Digital Demand Generation Campaigns: Assist the Head of Demand & Lead Generation with the implementation of various paid digital demand generation campaigns on platform such as Google Search, LinkedIn, and Facebook, using existing content to drive new inbound leads to the top of the sales funnel.
• Social Media Management: Assist the Head of Demand & Lead Generation with development and implementation of social media strategy for Capstone Partners. Contribution to and oversight of social media postings on corporate social media accounts for investment banking team activities including assisting with the development and production of content and creative assets with the goal of increasing engagement with target audiences. Responsible for reviewing and approving all marketing-released social posts prior to publication.
• Performs other duties as assigned.

Basic Qualifications:

• Bachelor’s Degree
• Minimum 10 years of experience in a finance-related demand marketing or lead generation role required, with at least 3 years in a supervisory role.
• Experience successfully training and leading a team and managing direct reports.

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Workplace Type:

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). 

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

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