Head of Performance Marketing - job 1 of 2

The Head of Performance Marketing at HyperionDev focuses on learner acquisition and revenue generation by developing comprehensive marketing strategies. Responsibilities include overseeing B2C and B2B marketing initiatives, performance analytics, and ensuring a seamless user journey from lead generation to enrolment.

To qualify for the Head of Performance Marketing position at HyperionDev, candidates should possess at least 5 years of experience in a growth or performance role in digital marketing. This includes strong analytical abilities and previous experience managing large-scale campaigns, preferably within the tech or education sectors.

Essential skills for the Head of Performance Marketing at HyperionDev include expertise in performance marketing, conversion optimization, strong communication skills, and the ability to inspire cross-functional teams. An analytical mindset is crucial for interpreting data and driving marketing strategies.

At HyperionDev, the Head of Performance Marketing is expected to lead and mentor a high-performing team, fostering a culture of continuous learning and innovation. It’s important to encourage knowledge sharing and support team members in achieving ambitious targets.

In the Head of Performance Marketing role at HyperionDev, individuals have the opportunity to shape the marketing strategy and play a vital role in the company's overall growth trajectory. Collaborating with senior management, this position allows for significant contributions to the strategic planning that aligns with empowering learners.

When answering, focus on specific campaigns you've led and the outcomes achieved. Highlight metrics such as ROI and conversions. For instance, discuss a successful campaign at a previous company, the strategies employed, and the impact on learner acquisition or revenue.

Explain your process for gathering and analyzing data, including tools you use, such as Google Analytics or CRM systems. Discuss how you transform data insights into actionable strategies to optimize campaigns and improve KPIs.

Share specific strategies you've used, such as SEO, PPC, or social media marketing. Provide examples of campaigns that successfully generated qualified leads and discuss the follow-up processes for nurturing those leads.

Discuss your experience in budget allocation and monitoring. Highlight your ability to adjust spending based on performance analytics and market trends to maximize ROI, ensuring funds are directed towards the most effective channels.

Provide a specific instance where you led a marketing team to achieve critical goals. Discuss how you motivated your team, facilitated their development, and the results that exemplified your leadership effectiveness.

Explain your approach to maintaining brand consistency, including creating a unified strategy, collaborating with team members, and leveraging tools that help manage messaging across campaigns and platforms.

Discuss how you view mentorship as vital to team success. Share examples of how you have supported team members in developing their skills, set clear expectations, and fostered an environment of continuous learning.

Reflect on a specific challenge in a performance marketing campaign, detailing the steps you took to overcome it. This could involve shifting strategies, adjusting budget allocations, or pivoting messaging to better resonate with your target audience.

Talk about your process for determining task urgency and importance, perhaps utilizing project management tools or frameworks like Kanban or Agile methodologies. Emphasize your ability to remain flexible and adapt to changing priorities while ensuring campaign effectiveness.

Convey your passion for education technology and commitment to closing the global tech skills gap. Highlight how HyperionDev's mission aligns with your professional values and how you envision contributing to the company's success through the Head of Performance Marketing role.