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Premium Sales Executive

Job Summary:

The 313 Presents Premium Sales Account Executive is a key position responsible for driving premium seating sales for the Fox Theatre, Pine Knob Music Theatre, Meadow Brook Amphitheatre, Michigan Lottery Amphitheatre, and Little Caesars Arena, including suites leases, rentals, club seats, season seats, and other high-value revenue-generating programs such as the Encore Lounge. This role demands proactive engagement with clients through strategic prospecting, networking, and client relationship management to meet and exceed sales targets.

Key Responsibilities:

  • Achieve both individual and team sales goals by developing and executing sales strategies for premium products, including suite leases, rentals, club seats, and other premium offerings.

  • Research, prospect, and cultivate new leads for corporate relationships by leveraging industry networks, conducting direct outreach (including cold calls, meetings, and targeted events), and identifying new business opportunities to sell annual and individual concert premium inventory.

  • Create and deliver comprehensive proposals, presentations, and customized solutions to existing and prospective clients.

  • Develop and nurture relationships with new and existing clients, ensuring ongoing satisfaction and maximizing opportunities for revenue growth.

  • Collaborate with the Premium Service Team to ensure contract fulfillment, with an emphasis on optimizing contract renewals and maximizing revenue opportunities.

  • Provide regular updates to the Sr. Director of Premium Sales, including weekly reporting on sales activities, client interactions, inventory management, and progress toward sales goals.

  • Proactively manage client relationships by scheduling and conducting face-to face meetings every week.

  • Promote and sell a variety of other premium offerings such as club seats, group seats, and season tickets, integrating these sales into broader relationship-building strategies.

  • Leverage internal resources by collaborating with box office, group sales, and sponsorship teams to identify cross-sell opportunities and generate new leads, ensuring holistic revenue maximization across multiple lines of business.

  • Manage client entertainment, including lunches, golf outings, and suite hosting, to enhance business relationships and ensure exceptional client experience.

  • Maintain client data within CRM systems, ensuring that all information is accurate, up-to-date, and aligned with reporting and forecasting.

  • Create and execute internal events to promote awareness of premium products, facilitate new sales opportunities, and build stronger client connections.

  • Attend industry networking events and functions, cultivating relationships with industry peers, leaders, prospects, and clients.

  • Collaborate with the Director of Premium Sales & Service to refine strategies for premium product sales execution.

  • All other reasonable duties as assigned by supervisor to support departmental or organizational objectives.

Required Knowledge, Skills and Abilities:

  • Bachelor’s degree in sports management, marketing communications or related field.

  • 2-4 years of experience in sales, with a proven track record in sports & entertainment, media, or related sales industries.

  • Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work will be considered.

  • Demonstrated success in identifying and developing new business, managing high-value accounts, and delivering on sales targets.

  • Superior negotiation and presentation skills, with the ability to creatively tailor sales pitches to meet client needs.

  • Possess the highest integrity and ethical standards.

  • Assertive, competitive, passionate, goal orientated and a strong work ethic.

  • Have a friendly, professional and confident telephone manner.

  • Excellent time management and organizational skills - must be able to manage schedule to achieve daily and weekly goals for calls, appointments and sales.

  • Self-starter with ability to multitask and maintain deadlines in a high-paced environment.

  • Demonstrated communication and presentation skills, with an ability to think and react to situations confidently.

  • Ability to work long or unpredictable hours on weekdays, weekends, and holidays as needed.

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Preferred Knowledge, Skills and Abilities:

  • Experience in the entertainment industry preferred.

Working Conditions:

  • Irregular and extended hours including nights, weekends, and holidays

  • Exposure to high noise level

  • Frequent visual/auditory attention

  • Working in an arena environment with varying temperatures

  • Lifting equipment that weighs up to 25 pounds

The above is intended to describe the general content of and requirements for the performance of this job.  It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

All items listed above are illustrative and not comprehensive.  They are not contractual in nature and are subject to change at the discretion of 313 Presents.


313 Presents is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.                                   


The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

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Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Premium Sales Executive, Ilitch Holdings

Are you ready to take your sales skills to the next level? Join 313 Presents as a Premium Sales Executive and immerse yourself in the vibrant world of live events and entertainment in Detroit, MI! In this pivotal role, you'll be responsible for driving premium seating sales across iconic venues such as the Fox Theatre, Pine Knob Music Theatre, and Little Caesars Arena. You'll engage with clients proactively through innovative prospecting and effective relationship management, ensuring they’re excited about securing their premium seating options. Your mission? Achieve individual and team sales goals by developing and executing top-notch sales strategies for suites, rentals, and club seats, while maximizing revenue opportunities. From researching potential clients and delivering compelling proposals to managing client entertainment and collaborating with your awesome team, every day will be a chance to showcase your skills and creativity. Plus, you’ll have the opportunity to build lasting relationships with clients, ensuring their continued satisfaction and loyalty. With a focus on teamwork and collaboration, you'll find yourself supported by a dynamic Premium Service Team to optimize contract renewals. This is not just a job; it’s a chance to be part of something exciting and contribute to unforgettable experiences for fellow music and sports fans. If you’re a motivated self-starter with a proven track record in sales, especially in sports and entertainment, this is the perfect opportunity for you to grow and shine!

Frequently Asked Questions (FAQs) for Premium Sales Executive Role at Ilitch Holdings
What are the primary responsibilities of a Premium Sales Executive at 313 Presents?

The Premium Sales Executive at 313 Presents is responsible for driving premium seating sales in various iconic venues, such as the Fox Theatre and Little Caesars Arena. Main responsibilities include developing sales strategies, managing client relationships, cultivating new leads, and delivering compelling sales proposals to meet and exceed sales targets.

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What qualifications are needed for the Premium Sales Executive position at 313 Presents?

To become a Premium Sales Executive at 313 Presents, candidates should have a Bachelor’s degree in sports management, marketing communications, or a related field. Additionally, 2-4 years of sales experience, preferably in the sports & entertainment industry, and strong negotiation and communication skills are essential for success in this role.

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How does the Premium Sales Executive at 313 Presents interact with clients?

The Premium Sales Executive at 313 Presents actively manages client relationships through regular face-to-face meetings and personalized communication strategies. This involves understanding client needs, ensuring satisfaction, and maximizing opportunities for revenue growth through tailored premium offerings.

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What sales targets should a Premium Sales Executive at 313 Presents expect to meet?

A Premium Sales Executive at 313 Presents is expected to achieve both individual and team sales goals. This includes targeting premium products such as suites, rentals, club seats, and season tickets, all while contributing to the overall revenue growth for events held at the various venues.

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What type of work environment can a Premium Sales Executive expect at 313 Presents?

The work environment for a Premium Sales Executive at 313 Presents often involves irregular hours, including nights and weekends, due to the nature of the events being held. You can expect a dynamic atmosphere within exciting venues, fostering collaboration and creativity among colleagues.

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Common Interview Questions for Premium Sales Executive
Can you describe your experience with sales in the sports or entertainment industry?

When answering this question, provide specific examples of your previous roles, emphasizing sales techniques and results achieved. Discuss how you successfully cultivated relationships and achieved sales targets, tying it back to the responsibilities of a Premium Sales Executive.

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How do you approach prospecting for new clients in this role?

Detail your strategy for prospecting, which might include networking events, industry-specific outreach, and using CRM systems to manage leads effectively. Highlight any creative methods you've used to successfully engage potential clients.

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What strategies do you use to tailor your sales presentations to potential clients?

Discuss strategies such as researching client needs and preferences, utilizing data to demonstrate value, and how you creatively address specific interests during presentations to make them engaging and relevant.

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How do you ensure ongoing client satisfaction as a Premium Sales Executive?

Describe your approach to maintaining relationships, such as regular follow-ups, personalized communications, and a commitment to understanding their evolving needs to ensure satisfaction and loyalty.

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What tools or software do you use to manage your sales activities?

Mention tools like CRM systems for tracking sales activities and client interactions, as well as Microsoft Office Suite for creating presentations and proposals, showcasing your organizational skills.

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How do you handle objections from potential clients?

Explain your strategy for addressing objections, such as actively listening to client concerns, providing relevant information to alleviate worries, and demonstrating how your offerings meet their needs.

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How do you prioritize tasks and manage your time effectively?

Discuss your time management strategies, including goal setting, scheduling regular check-ins with clients, and organizing tasks based on urgency and importance, showcasing your ability to balance multiple responsibilities.

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Can you share an example where you exceeded your sales targets?

Provide a specific case study from your past experience, highlighting the strategies you implemented and the results achieved. Detail the challenges faced and how you overcame them to achieve success.

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What role does teamwork play in achieving sales goals?

Discuss how collaborating with team members, leveraging their strengths, and aligning strategies contribute to overall sales success. Share examples of cross-functional teams you've worked with.

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What do you find most exciting about working as a Premium Sales Executive in the entertainment sector?

Express your passion for sports and entertainment, emphasizing how it drives your motivation to create memorable experiences for clients while achieving sales targets. Relate your enthusiasm to the unique atmosphere of the venues.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 15, 2025

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