Brand Manager

Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats. 

https://www.immersivelabs.com/why-immersive-labs

Where we are now

Immersive Labs was founded in 2017, from a cargo container in Bristol, UK we’ve grown to over 300 employees globally, announced funding of more than £150 million and been voted a Best place to work for the last 3 years running! We are trusted by the world’s largest organizations including KPMG, Sophos and the NHS to measure, map to risk, and optimize the human cyber abilities of their entire workforce.

https://careers.immersivelabs.com/our-story/

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Brand Manager

Immersive Labs is seeking a dynamic and experienced Brand Manager to help us build and elevate our brand in the rapidly evolving field of cybersecurity. Our brand stands for proactive readiness, exemplifying our core message: “Be Ready With Immersive Labs” 

As a company specialising in intelligent, dynamic training solutions, we empower organisations to navigate the complexities of cyber threats and crises through innovative, hands-on simulation training. 

In this role, you will be crucial in shaping and communicating our brand’s narrative, ensuring our commitment to cyber resilience is conveyed across all platforms. You will work across departments to uncover what makes Immersive Labs unique, translating this into compelling marketing strategies that resonate with our target audience and drive growth.

Your main responsibilities (we're scaling fast, so these may change as we grow):

Brand Strategy and Positioning:

• Develop and execute brand strategies that embody our “Be Ready” ethos, positioning Immersive Labs as a leader in cyber resilience.

• Align brand positioning with market needs through analysis of consumer insights and trends.

Creative Development and Campaign Management:

• Lead creative initiatives to convey our proactive stance on cybersecurity.

• Oversee marketing and advertising campaigns, ensuring alignment with our brand’s vision.

Performance Monitoring and Analysis:

• Measure and report on campaign performance, using data-driven insights to refine strategies. Stay informed on market trends and competitor activities to maintain our brand’s edge.

Cross-Functional Collaboration:

• Ensure consistent and impactful brand messaging across all touchpoints.

• Advocate for the brand internally, aligning cross-departmental efforts with our brand’s goals.

Vendor and Partnership Management:

• Manage and grow external partnerships, ensuring they support our mission of enhancing enterprise readiness.

You should apply if you have ​​(we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role):

• Proven experience as a Brand Manager or Associate Brand Manager, preferably in the technology or B2B sectors.

• Strong ability to develop and execute brand and marketing strategies 

• Experience in identifying target audiences and devising effective, data-driven marketing campaigns.

• Excellent understanding of the full marketing mix, strong analytical skills and a creative mindset.

• Data-driven thinking with the ability to assess the impact of marketing initiatives on brand perception and business outcomes.

• Outstanding communication and interpersonal skills, focusing on cross-functional collaboration and external partnership management.

• Up-to-date with the latest trends, best practices, and marketing technologies.

• Hands-on Content Management and Creation skills

Immersive Labs’ growth has been fuelled by our values that underpin everything we do, here's how they relate to this role:

• Driven - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.

• Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.

• Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes.

• One Team - We are a talented global team working together to achieve our vision.

If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated interview process page.

As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

• Time off, flexible and remote working so you can work when is best for you, includes 25 days annual leave +  2 volunteering days and your birthday off

• The longer you are with Immersive Labs, the more holiday days you get, up to a maximum of 30 days after five years of service 

• Look after your family and yourself with enhanced parental leave, mindfulness groups, critical illness cover, 7% matched pension, private healthcare plan and more

• Career and learning development through the platform and our ‘Learn Anything’ fund

• Recognition & Rewards for doing great work and living our values and behaviours

• Informal or formal flexible working options, e.g. flexible start and finish times, reduced hours, job share, remote working

• We’re a sociable, tight-knit team with monthly socials, and sports clubs. Our socials have included everything from pottery painting and paper mask making, to movie nights and escape rooms

• When you do visit the UK hub, getting there is easy: we’re based in the centre of Bristol, just a 10 minute walk from the train station. We also offer railcard loan and cycle scheme to buy a new bike

Find out more at https://careers.immersivelabs.com