Industry Marketing Manager - Public Safety

About the role:

Skydio is seeking an experienced leader to drive the company's marketing initiatives in the Public Safety industry.

As the industry marketing manager, you are a master communicator and strategic storyteller with a special talent for translating technical speak into compelling value-oriented messaging. You have the drive to understand buyer needs, company needs, competitive dynamics and develop fluency in product details to elevate our GTM strategy and messaging. You are a creative thinker with an instinct to collaborate. You are analytically minded and customer centric. Above all, you find excitement and motivation in bringing a product to life and helping the organization better reach, market to and sell more effectively to its Public Safety customers.

While this is an individual contributor role today, do not mistake it for an entry-level position. The role is highly influential in setting and executing the go-to-market strategy for Skydio's success in this industry.

How you'll make an impact:

• Create and drive the strategy for Skydio's GTM success in the Public Safety industry.
• Develop a deep understanding of the use cases - current and future ones - where aerial inspection and situation awareness can deliver tremendous value.
• Understand the competitive alternatives available to customers and the criteria by which decisions are made. Develop the reasons why Skydio is the superior option and the effective story to bring these reasons to life for our prospects.
• Develop the winning messaging and positioning platform for our product portfolio. Evangelize that message to prospects, customers, and employees through thought leadership materials across all ranges of media and channels.
• Translate product capabilities into value messaging for non-technical buyers.
• Partner with other Marketing teams across Growth Marketing, Creative Services, Customer Marketing and Communications to drive effective programs to enable sales, drive demand, develop success stories and build the Skydio brand in the Public Safety industry.
• Work hands-on with the Skydio GTM team - Marketing, Sales and CS - to guide alignment of customer-facing materials across the organization. Ensure the customer journey is consistent with the value and brand promise.
• Ultimately, this role will be measured by the company's financial performance in the Public Safety sector.

What makes you a good fit:

• You must love the science and art of storytelling, particularly when matching buyer needs with product capabilities in an emotionally compelling story.
• You are as comfortable in strategy development as you are in writing blogs, meeting directly with customers and giving product demos.
• Proven B2B product or industry marketing leader with 10+ years of demonstrated experience in building breakthrough product positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations.
• 5+ years supporting or selling into the Public Safety industry. Experience in areas of Law Enforcement or Search and Rescue is a plus.
• Experience working with product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales to successfully execute.
• Strong business acumen with the proven ability to understand buyers' most critical business issues and the ability to translate product and service capabilities into real business value.
• Executive presence as well as strong leadership skills to influence across organizational lines.
• Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner.
• Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment.
• Experience in the drone industry is a plus.

#LI-TP1

#LI-remote