Marketing SEO Specialist, Senior

As a member of the Content Editorial Team, the SEO Specialist will monitor, develop and implement SEO strategies. This person will be responsible for providing guidance and education for stakeholders across the organization on creating and maintain SEO-friendly content, analyzing SEO strategies of competitors, recommending timely and innovative SEO approaches, and tracking the success of SEO we execute. This person will contribute to a data-driven content strategy and editorial calendar that will help to improve the awareness and conversion opportunities across Infor's digital properties. This person will also use analytical tools regularly to gather in-depth performance reports, track the latest SEM developments to stay up to date with all important changes or updates, and execute effective link building strategies.A Day In the Life Typically Includes:• Monitoring the technical SEO of infor.com with routine crawls and collaborating with internal development teams/agency partners on prioritizing fixes or enhancements.• Working cross-collaboratively with a range of teams and stakeholders to educate on SEO best practices, share performance data, advise on strategy, and obtain buy-in for SEO initiatives.• Maintaining and monitoring the SEO tool stack including keyword tracking in BrightEdge/SEMrush, Crazy Egg, Screaming Frog, OnCrawl, GA4, and Google Search Console.• Performing ongoing keyword research including discovery and expansion of keyword opportunities.Basic Qualifications:• Prior SEO experience in enterprise-level websites.• Experience drafting technical documentation for site improvements and optimizations, intended for a technical but non-SEO audience.• Experience conducting large-scale site audits, identifying technical SEO opportunities, site architecture improvements, crawl budget optimization, and site performance enhancements.• Experience in automation and analysis of SEO projects.• Experience wokring with SEO tools such as Screaming Frog, BrightEdge, SiteImprove, SEM Rush, and Ahrefs.• Ability to work in the US for any employer without visa transfer or sponsorship, now or in the future.Preferred Qualifications:• Bachelor's degree in Marketing, Computer Science, a related field, or equivalent relevant work experience.• Experience with coding• Experience in international SEO, including regionalization/localization• Experience working with CMS platforms such as SitecoreUS Remote: Alpharetta, GA, Dallas, TX, St. Paul, MNAbout InforInfor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.For more information visit www.infor.comOur ValuesAt Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management (PBM) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage.At Infor we value your privacy that's why we created a policy that you can read here.This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf