BDM – Content Marketing Institute (Office Based)

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

• The salary range for this role is $75,000 — $85,000 based on experience, plus commission.
• Office based near a U.S. Informa office such as New York, Boston, or Fort Lauderdale.
• This posting will automatically expire on May 5, 2025.

Are you passionate about building strong client relationships and driving revenue growth? Content Marketing Institute (CMI), part of the Informa Festivals MarTech portfolio, is looking for a motivated Business Development Manager to join our sales team and help shape the future of content marketing innovation. In this role, you’ll be at the forefront of growing our brand’s impact—connecting marketing leaders with powerful digital and event solutions that drive business results.

Key Responsibilities:

Business Development (80%)

• Identify and pursue new business opportunities to meet or exceed revenue goals
• Proactively engage prospects through strategic outreach—calls, emails, and meetings
• Build and maintain strong relationships with key decision-makers
• Develop tailored proposals that align with client objectives across events and digital platforms
• Manage a portfolio of high-value accounts with a focus on retention and growth
• Stay current on industry trends and share market insights with internal teams
• Represent the CMI brand at industry events and conferences, identifying new opportunities

Reporting & Analytics (10%)

• Track and manage opportunities in Salesforce, ensuring accurate forecasting and reporting
• Share updates on sales performance and pipeline activity with leadership
• Provide insights to optimize offerings and inform future strategy

Collaboration & Support (10%)

• Work cross-functionally to ensure seamless execution of client deliverables
• Collaborate with marketing, content, and operations teams to enhance client experiences
• Stay sharp by participating in sales training and keeping up with MarTech trends

About MarTech at Informa

The MarTech Group connects marketing technology professionals through world-class events, content, and digital solutions. Our mission is to empower leaders with the insights, tools, and connections they need to stay ahead of the curve and drive meaningful business growth.

• Proven success in B2B sales, ideally in business development or account management, with a demonstrated ability to exceed sales targets and drive revenue growth
• A track record of building and maintaining strong client relationships through strategic networking, personalized communication, and consistent follow-up
• Exceptional organizational skills with the ability to manage multiple priorities and deadlines effectively, ensuring smooth execution of sales initiatives
• Clear, persuasive communication skills, both verbal and written, with experience presenting to senior-level stakeholders and decision-makers
• Proficiency in Microsoft Office Suite, particularly Excel, for creating reports, tracking progress, and delivering impactful presentations
• Ability to travel for client meetings, industry events, and conferences as needed
• Experience with Salesforce CRM for lead tracking, pipeline management, and sales forecasting
• Familiarity with conferences, trade shows, or events, ideal for building relationships and identifying new business opportunities

Ready to make an impact? Join us and help shape the future of MarTech sales!

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.