Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Customer Insights Researcher image - Rise Careers
Job details

Customer Insights Researcher

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Informa Markets North America (NAB) is committed to an insights-driven culture where customer research shapes our services, products, and experiences. As a Customer Insights Researcher, you will play a key role in our central Marketing organization, driving customer research, market analysis, and UX research to uncover customer needs and enhance experiences across multiple industries. Reporting to the Director of Customer Insights, Innovation & Experience, you will work collaboratively with multidisciplinary teams to translate insights into actionable business strategies. You will deep dive into our North American verticals (Agriculture, Aviation, Fashion, Health & Nutrition, Infrastructure & Construction, Licensing, Manufacturing & Engineering), and collaborate with the market verticals as well as central product and technology teams to research and identify customer needs, define and test pilots to launch products and services to help bring suppliers, buyers and service providers together to do business.  

Key Responsibilities

Insight Generation & Strategy

  • Design and lead research to uncover customer segments, develop personas, needs-based archetypes,, customer journeys, service blueprints, and value propositions.
  • Translate insights into business recommendations in collaboration with vertical leaders, product, and technology teams for existing products as well as for identifying new experience and product offerings.
  • Lead the creation of research-based deliverables, including insights reports, needs-based archetypes, eco-system maps, customer journeys, service blueprints, and user flows.
  • Integrate qualitative and quantitative insights (e.g., social analytics, behavioral data, market trend reports) to form a holistic customer view.
  • Drive cross-functional pilot programs to implement research findings and scale best practices across verticals.
  • Collaborating with senior leaders, extrapolate pan-market insights from different research to identify enhancement and innovation opportunities across Informa Market NAB.  

Research Design and Execution

  • Plan the research, define the approach, and manage all phases of the quantitative and qualitative research process, including study design, questionnaire, discussion guide development, field/recruiting, data analysis, and report generation.  
  • Project manage various research projects simultaneously, of joint teams of researchers, designers, product managers, marketers, strategists, and event producers.  
  • Define and conduct mixed design research, both qualitative and quantitative, from explorative to evaluative research methodologies, to extract meaningful insights and identify opportunity areas for different types of projects.
  • Responsible for bringing novel research approaches to the verticals to expand their understanding of the customer’s voice.  
  • Lead the design and execution of various types of research, design, and innovation workshops with internal and external stakeholders, as well as focus groups with customers.  

Customer Insights & Design Thinking Leadership

  • Act as a subject matter expert, guiding and coaching vertical teams on fast-paced exploratory and evaluative customer and UX research best practices, research methodologies and insights analysis.
  • Continuous learning and advancement in various research types, including recruiting and trending surveys, comp set analysis, ethnographic studies, reports and article collection/summarization, task analysis, contextual inquiries, and identification of customer behavioral patterns. 
  • Continuously assess and integrate third-party research tools to optimize research processes.

Collaboration & Cross-Functional Partnerships

  • Partner with Product Data Analysts and Product Managers to define the design concepts and how results will be measured. 
  • Work with a collaborative and impact-oriented team of Researchers, UX Designers, CX Managers, Product Managers, and business partners in our industry families. 
  • Contribute to building an innovation and design culture not only internally for our central research and design practice but also with our business stakeholders. 

Qualifications

Qualifications 

  • Minimum 3 years of experience in market research, design research, service design, or human-centered innovation.
  • Strong project management skills and ability to oversee multiple research initiatives.
  • Proven ability to scope, plan, and execute user and market research projects.
  • Strong qualification in both qualitative and quantitative customer research methodologies. Detail-oriented; able to thoroughly proof questionnaires, survey programming logic, data tables, and reports.
  • Experience in participatory research, workshop facilitation, and design thinking.
  • Ability to translate research insights into actionable recommendations and business strategies.
  • Excellent communication, writing, and visual storytelling skills (e.g., needs-archetypes, infographics, customer journey maps, storyboards).
  • Proficiency in MS Office (Excel, Word, PowerPoint) and research/design tools (Miro, InVision, SurveyMonkey).
  • Experience with graphic design and prototyping tools (Adobe Creative Suite, Figma, InVision) is a plus.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at Life@Informa

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

The salary range for this role is $70K-$85K, depending on experience

This posting will automatically expire on 4/30/2025

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$77500 / YEARLY (est.)
min
max
$70000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Customer Insights Researcher, Informa Group Plc.

Informa Markets, located on Santa Monica Blvd in Los Angeles, CA, is searching for a Customer Insights Researcher to join our vibrant team. As part of our central Marketing organization, you'll be diving deep into the realms of customer research, market analysis, and user experience research. Your mission? To uncover what our customers really need and to enhance their experiences across diverse industries such as Agriculture, Aviation, and Fashion. Working closely with collaborative, multidisciplinary teams, you’ll transform valuable insights into actionable strategies, making a significant impact on our offerings. Your responsibilities will include the design and execution of research studies that reveal customer segments and needs, as well as developing personas and customer journeys. You’ll also be involved in leading innovation workshops and driving cross-functional pilot programs. If you have a knack for blending qualitative and quantitative insights and are passionate about leveraging your research experience to foster a customer-driven environment, then this position is perfect for you. We’re committed to a workplace where creativity and innovation thrive, and where every team member plays a crucial role in our success. Join us at Informa Markets, where your skills will directly influence how we connect buyers with sellers and drive meaningful business relationships.

Frequently Asked Questions (FAQs) for Customer Insights Researcher Role at Informa Group Plc.
What are the key responsibilities of a Customer Insights Researcher at Informa Markets?

As a Customer Insights Researcher at Informa Markets, your main responsibilities will include designing and leading comprehensive research that identifies customer segments and needs, developing personas and customer journeys, and generating actionable insights for product development. You will collaborate with multidisciplinary teams to integrate customer feedback into business strategies, driving innovation across various vertical markets.

Join Rise to see the full answer
What qualifications are needed for the Customer Insights Researcher position at Informa Markets?

To qualify for the Customer Insights Researcher position at Informa Markets, candidates should have a minimum of 3 years of experience in market or design research, strong project management skills, and a proven track record in executing both qualitative and quantitative research projects. Your ability to communicate insights effectively and manage multiple projects simultaneously will be essential.

Join Rise to see the full answer
How can the Customer Insights Researcher influence product development at Informa Markets?

The Customer Insights Researcher at Informa Markets plays a vital role in influencing product development by translating customer insights into actionable business recommendations. By conducting user research and identifying key customer needs, the researcher helps product teams innovate and improve offerings based on actual customer feedback.

Join Rise to see the full answer
What tools and methodologies are used by Customer Insights Researchers at Informa Markets?

Customer Insights Researchers at Informa Markets utilize a range of tools including MS Office, SurveyMonkey, and design software like Adobe Creative Suite and Figma. Methodologically, you will engage in both qualitative and quantitative research techniques, encompassing exploratory and evaluative studies to extract meaningful insights into customer behavior.

Join Rise to see the full answer
What is the work culture like for a Customer Insights Researcher at Informa Markets?

Informa Markets fosters a supportive and collaborative work culture for Customer Insights Researchers, emphasizing creativity, innovation, and diversity. You'll have the flexibility to work in various environments, participate in engaging team-building activities, and enjoy a balanced work-life setup to thrive in your role.

Join Rise to see the full answer
Common Interview Questions for Customer Insights Researcher
Can you describe your experience in conducting customer research?

In your response, highlight specific projects where you utilized both qualitative and quantitative research methods, detailing any tools or platforms you used. Explain how these research initiatives translated into actionable business strategies.

Join Rise to see the full answer
What strategies do you recommend for developing customer personas?

Discuss the importance of combining demographics with psychographics to create comprehensive personas. Share your experience in utilizing survey data, interviews, and observational methods to gather insights that inform persona creation.

Join Rise to see the full answer
How do you prioritize research initiatives when multiple projects are ongoing?

Detail your approach to project management, including how you assess project significance and timelines. Emphasize any tools you utilize for tracking progress and maintaining communication across teams.

Join Rise to see the full answer
Can you give an example of how you translated research insights into business actions?

Share a specific example where your research findings led to a product modification or new service offering. Focus on how you communicated these insights to stakeholders and the impact of your recommendations.

Join Rise to see the full answer
What does the customer journey mapping process look like for you?

Explain the steps involved in creating a customer journey map, including gathering data through customer interviews and surveys, defining touchpoints, and visualizing the journey. Discuss how this process drives improvements in customer experience at an organizational level.

Join Rise to see the full answer
How do you engage stakeholders in the research process?

Discuss techniques for stakeholder engagement such as regular check-ins, presentations of research findings, and involving stakeholders in the design of studies. Highlight how these practices ensure alignment and collaboration.

Join Rise to see the full answer
What qualitative research approaches do you find most effective?

Highlight preferred qualitative approaches like focus groups, in-depth interviews, and ethnographic studies. Discuss how you tailor these methods based on project goals and the type of insights needed.

Join Rise to see the full answer
How do you integrate current market trends into your research?

Talk about methods such as literature reviews, trend analysis, and social listening tools. Explain how you ensure your research stays relevant and reflective of market dynamics as they evolve.

Join Rise to see the full answer
What role does data analysis play in your research?

Emphasize your competency in analyzing both qualitative and quantitative data. Discuss how you utilize analytical tools to derive insights and improve the accuracy of your findings.

Join Rise to see the full answer
Why do you want to work at Informa Markets as a Customer Insights Researcher?

Articulate your enthusiasm for innovation and connection within various industries that Informa Markets serves. Mention specific aspects of their corporate culture or commitment to insights-driven strategies that resonate with your career goals.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 7 days ago

Join Informa as a Demand Generation Marketing Coordinator and contribute to transforming marketing strategies into successful lead generation campaigns.

Photo of the Rise User
Informa Group Plc. Remote 87 High Holborn, London WC1V 6LF, UK
Posted 7 days ago

Shape the future of fintech events as the Commercial Operations Lead at Informa Festivals, overseeing the success of Money20/20 Europe.

Clorox is hiring a Technical Services Specialist to drive innovation efforts in their Pleasanton, CA office.

Join NTU Singapore as a Research Fellow to pioneer research in visual signal representation within the leading College of Computing and Data Science.

Photo of the Rise User

Join AnswerModules as a Hybrid R&D Software Engineer and leverage your expertise to shape cutting-edge Enterprise Information Management solutions.

Elevate your research career with a pivotal role at the University of Queensland, engaging in advanced studies of bubble-particle interactions in flotation processes.

phcgroup Hybrid Winston-Salem, NC
Posted 13 days ago

As a Senior Manager, Clinical at Epredia, you will oversee clinical trial operations for cutting-edge medical devices, ensuring safety and effectiveness.

Posted 8 days ago

Lead the research and development department as a Management Analyst Manager, driving data-driven decision-making within the court system.

Photo of the Rise User

Join Smith+Nephew as an Associate R&D Engineer and contribute to innovative medical device solutions.

Posted 12 days ago

A postdoctoral position at Penn State University focusing on materials science and engineering research, specifically in laser welding models.

Photo of the Rise User
Dare to be Different
Diversity of Opinions
Inclusive & Diverse
Customer-Centric
Transparent & Candid
Growth & Learning
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

553 jobs
MATCH
Calculating your matching score...
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 16, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Q
Someone from OH, Columbus just viewed Part-Time Medical Assistant at QualDerm Partners
Photo of the Rise User
Someone from OH, Cincinnati just viewed Summer 2025 Intern – Finance – Michigan at Stryker
Photo of the Rise User
Someone from OH, Cleveland just viewed Remote Customer Service Representative at Conduent
Photo of the Rise User
Someone from OH, Cleveland just viewed Customer Support Team Lead (6-month Contract) at Jane App
o
Someone from OH, Cincinnati just viewed Marketing and Communications Consultant at osu
Photo of the Rise User
Someone from OH, Toledo just viewed Registered Nurse (Part-time) at Calibrate
Photo of the Rise User
Someone from OH, Toledo just viewed Clinical Research Associate II at Alimentiv
Photo of the Rise User
Someone from OH, Cleveland just viewed IT Support Engineer at Level AI
Photo of the Rise User
Someone from OH, Dayton just viewed Customer Content Specialist at Cision
Photo of the Rise User
Someone from OH, Cuyahoga Falls just viewed Senior Corporate Communications Manager at Bumble Inc.
Photo of the Rise User
Someone from OH, Cincinnati just viewed Senior Financial Analyst at Workday
Photo of the Rise User
Someone from OH, Cincinnati just viewed Financial Planning and Analysis Lead at JLL
Photo of the Rise User
Someone from OH, Cincinnati just viewed Senior Financial Analyst at American Express
Photo of the Rise User
Someone from OH, Cincinnati just viewed Senior Analyst, Operations at American Express
Photo of the Rise User
Someone from OH, Cincinnati just viewed Strategic Finance Analyst, Corporate at Benchling
Photo of the Rise User
Someone from OH, Cincinnati just viewed Senior Analyst, Project Finance at Apex Clean Energy
Photo of the Rise User
Someone from OH, Cincinnati just viewed Senior FP&A Analyst, Sales at GitLab
Photo of the Rise User
Someone from OH, Cincinnati just viewed FP&A Analyst at Lithic