Field Marketing Specialist (Remote)

Remote

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OUR HIRING PROCESS:

• We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals—every person is unique. We promise to give your candidacy a fair and detailed assessment.
• We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team.
• At this point, we will invite you to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc. and we never hire anyone into our organization without having met you face-to-face (or via Zoom). You will be invited to come to a live meeting or Zoom, where you will meet our INFUSE team.
• From there on, it’s decision time! If you are still excited to join INFUSE and we like you as much, we will have a conversation about your offer. We do not make offers without giving you the opportunity to speak with us live. After all, we consider our team members our family, and we want you to feel comfortable and welcomed.

We are seeking a spunky and dynamic marketing professional to join our team in Europe as a Field Marketing Specialist. 

As the Field Marketing Specialist, you will play a crucial role in shaping and enhancing our brand's reputation and visibility, and effectively organize and plan programs and events in order to drive demand. Ideally, you’ve seen the importance of field marketing strategies and campaigns in taking a brand and demand gen to the next level in the broader European region. If you love collaborating cross-functionally and being part of an international team, we’d love to meet you!

Responsibilities

• Develop strategies to capture a larger share of the market in key countries.
• Coordinate and execute integrated, omnichannel sales and marketing campaigns with localized content and marketing campaigns, focusing on evergreen campaigns.
• Coordinate direct mail campaigns for local holidays and maintain event calendar.
• Support strategic account-based initiatives with highly targeted and personalized outreach.
• Attend, support, and measure the success of trade shows, and conferences.
• Ensure the team's adherence to project timelines and achievement of key performance indicators.
• Produce post-campaign evaluation reports to facilitate ROI analysis.

What you bring

• 2+ years of proven experience as a Field Marketing Specialist or similar role within the B2B marketing industry
• Excellent understanding of demand generation, marketing concepts, and best practices
• Proficiency in marketing automation software and CRM tools
• Exceptional communication, presentation, and organizational skills
• Ability to work independently, take initiative and handle multiple projects simultaneously
• Willingness to travel as needed