Backend Martech Engineer

As a Backend Martech Engineer at Inkitt, you will be responsible for building and scaling marketing technology systems to empower our teams. Your role includes creating seamless integrations and ensuring our data flow is accurate and efficient, all while collaborating with growth, sales, and product teams on innovative solutions.

To apply for the Backend Martech Engineer position at Inkitt, you should have a minimum of 5 years experience in Martech or related fields. Expertise in tools like Adjust, Branch, Segment, and proficiency in SQL, JavaScript, and APIs is essential to effectively contribute to our teams.

Inkitt thrives on diversity and inclusion, encouraging an autonomous work environment where innovation is key. As a Backend Martech Engineer, you will be part of a supportive team that values data-driven decision-making and fun, aiming for exponential career growth while contributing to a generational AI x Entertainment company.

Inkitt offers a comprehensive range of benefits, including a robust 401k plan, tailored health benefits, professional coaching, team-building events, and access to creative resources like our Galatea apps. Our employees enjoy free lunches, gym memberships, and a friendly office environment.

Inkitt is committed to the professional growth of its employees by offering unlimited budgets for self-development books, access to professional coaching, and opportunities for team-building events, ensuring you have the resources to enhance your skills and career.

The salary range for a Backend Martech Engineer at Inkitt is between $110,000 and $320,000 a year, depending on experience and qualifications, reflecting the value we place on our innovative tech talent.

What sets Inkitt's Backend Martech Engineer position apart is our focus on leveraging AI and predictive algorithms in a rapidly growing publishing environment. You'll play a significant role in changing the landscape of storytelling, working with a diverse team committed to pushing boundaries in entertainment technology.

When building scalable marketing technology systems, I begin by analyzing existing processes to identify bottlenecks. I prioritize collecting feedback from various teams to understand their needs and ensure the systems we create are user-friendly and effective. I also emphasize testing and iteration to ensure scalability as usage grows.

In my previous roles, I have utilized tools like Adjust for mobile analytics and Segment for managing customer data effectively. I have employed these platforms to track user engagement and optimize marketing efforts based on data insights, ensuring that campaign strategies align with our overall business goals.

To analyze data effectively, I use a combination of SQL queries for data extraction, followed by data visualization tools to interpret the information visually. I focus on key performance metrics relevant to our marketing goals and conduct regular reports to identify trends, guiding strategies to improve ROI.

If an integration fails, my first step would be to investigate the issue using logging information to pinpoint the source of the error. I would collaborate with relevant teams to discuss potential fixes, and once resolved, I would implement measures to prevent future occurrences, ensuring our systems are resilient.

In a previous role, we faced challenges with low customer engagement rates. I took the initiative to conduct A/B testing on our communication strategies, which led to the identification of content preferences among our audience. This insight allowed us to tailor our marketing approach, resulting in a 20% increase in engagement.

I ensure that my technical solutions align with marketing goals by regularly collaborating with marketing teams to understand their objectives. I prioritize their needs during the design phase, create solutions that capture relevant data, and remain flexible for adjustments as marketing strategies evolve.

Experimentation is crucial in my work; I view it as a way to drive innovation. I advocate for a culture of continuous testing and learning, designing experiments to evaluate new technologies or approaches. This method not only validates hypotheses but also empowers our teams to embrace data-driven decision-making.

I prioritize tasks by assessing project deadlines and strategic importance. I utilize project management tools to track progress and ensure all stakeholders are informed. Regular check-ins with my team help to realign priorities and address any emerging issues promptly.

I have extensive experience with SQL, which I have used to extract and manipulate data for reporting and analysis. I am skilled in writing complex queries to retrieve meaningful insights, ensuring data integrity and accuracy to support our marketing initiatives effectively.

I want to work as a Backend Martech Engineer at Inkitt because I am passionate about merging technology with storytelling. I appreciate the company's innovative approach and commitment to leveraging AI, which excites me about the potential to drive significant impact in the industry.