Director of Product Marketing, Higher Education (US Remote) at Instructure...

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their educations and careers. We do this by giving smart, creative, passionate people opportunities to create awesome... And that's where you come in: The Director of Product Marketing for HIgher Education is responsible for developing and executing the Go To Market strategy for Instructure solutions, including industry-leading Canvas LMS, in the Higher Education vertical. The ideal candidate will have demonstrated expertise and success developing messaging, positioning, content development and competitive analysis and will contribute to pricing and packaging. This role will interface with the Product Management, Customer Success, Marketing, Sales, and Channel teams to drive consistent, strategic launch of products and enhancements throughout the market and organization. Responsibilities: Core positioning: Use customer knowledge and testing insights to define target market segmentation and develop associated core positioning and messaging. Strategic content: Generate the product marketing plan and create core product content. Sales enablement: Create an effective 1: 1 selling strategy for both direct sales and channel partner sales; create the sales enablement plan and develop the associated sales tools including sales presentations and datasheets, competitive analysis and battle cards, whitepapers and opinion papers, TCO/ROI tools, and customer case studies. Partner with sales organization to get ongoing feedback on tools and modify sales enablement plans accordingly. Training: Educate executives, marketing, sales and partners on messaging, positioning and programs that empower them to market, sell and compete effectively.I nsights: Demonstrate deep customer knowledge and be the voice of the customer and voice of the buyer to functional teams. Understand market dynamics of a fast changing market including knowledge of competitive forces and impact on marketing objectives and strategies. Identify ongoing insights that help optimize ongoing marketing programs. Product Launch and Product Ramp: Work with product management as the program manager for product launches including coordinating customer facing messaging, internal sales and partner training and education, and associated go-to-market programs to drive product adoption. Industry evangelism: Represent the company in customer engagements, industry events and to press and analysts. Maintain Key Relationships: Maintain relationships with key industry influencers including analysts, press contacts, key social influencers and partners. Required Experience: 5 years of product marketing experience in Education and/or Enterprise B2B SaaS software Experience working closely with marketing communications, demand gen marketing, product management and field sales teams to achieve shared revenue goals Experience managing major product releases for mid-sized technology organizations Experience marketing through multiple channels including direct sales, agent/resellers and other channel partners Demonstrated customer knowledge and solid execution of competitive marketing strategies Ability to build solution sets from a portfolio products and clearly articulate customer benefits Ability to research competitor's capabilities and express unique differentiators Superior interpersonal, communication and problem solving skills Desired Experience: Experience working within higher education Proven expertise marketing to sales leaders and technical decision maker audiences Expertise managing commercial product launch activities Ability to think strategically while possessing exceptional attention to detail Strong analytical and quantitative capability to determine market opportunities which drive roadmap decisions Self-motivated with ability to prioritize and manage competing demands in fast paced environment Superior communication, both written and verbal, as well as presentation skills required Get in on all the awesome of Instructure: Competitive salary and 401k. Medical, dental, disability, and life insurance. HSA program, vision, voluntary life, and AD&D. Tuition reimbursement. Paid time off, 10 paid holidays, and flexible work schedules. Gym club reimbursements and rewards-based fitness tracking. We've always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger. At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer. All Instructure employees are required to successfully pass a background check upon being hired. Salary Range: $150K -- $200K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications