Field Events Marketing Manager

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

As Field Marketing Manager for K-12, you are responsible for ensuring that our many trade show presences go off without a hitch. You’re also responsible for running our owned events and supporting our largest customer event, InstructureCon!   

You will work collaboratively to plan, run and report on these shows to ensure that we are creating meaningful engagements for our customers and prospective customers. 

The Field Event Manager is part of the K-12 marketing team. You will work with demand generation, account-based marketing, digital media and content marketing. And, as part of a team dedicated to a strategic division of Instructure, you’ll work hand-in-hand with many internal stakeholders across Instructure, including other marketing departments, Sales, Customer Success, Sales Development, Finance, Operations, Community and more! 

To be successful you will blend your passion for customer experiences with your creativity, exceptional organizational skills, attention to detail, excellent communication skills and stakeholder management.  

The ideal candidate is a self-starter with vision. Someone who is creative, passionate, organized, and agile. Someone who loves events and the impact marketing can have on a business.

• Research, negotiate and secure sponsorships and venues for specific events assigned including  hotels, vendors and other resources for the event project
• Develop and maintain overall project plan and manage deliverables in a timely and effective manner with a keen attention to detail
• Communicate with stakeholders on an ongoing basis regarding project status, including taking the lead on Events meetings
• Write events briefs and keep track of events on associated documents
• Work with Content and DG colleagues to create effective company listings and ads if required 
• Work with sales drive teams and other stakeholders  to execute all event deliverables before, during and after events
• Execute event plan including on-site support (travel is required)
• Conduct post-event feedback meetings and document in retrospective analysis 
• Proactively engage with stakeholders and vendors to determine needs and work with company resources to enable execution of event tactics
• Manage operational and administrative functions, including pre-event meetings to ensure event is delivered successfully
• Maintain and order event support materials
• Manage and adhere to budget

• Proven experience with field marketing and events, education-industry experience is a major plus
• Exceptional organizational skills and attention to detail
• Project management experience with the ability to manage multiple projects in various stages simultaneously
• Ability to communicate effectively with all levels of management 
• Strong time management skills
• Ability to multitask and prioritize effectively
• Ability to manage event budget and invoicing processes 
• Proficiency in Microsoft Suite or Google Suite and project management software like Asana.  
• Kindness and conscientiousness. 
• A good sense of humor :) 

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.