Senior Strategist - Research and Testing (Freelance)

Instrument is a digital product and brand experience agency of more than 200 talented people on a four different teams, each focused on a core offering and dedicated to producing best-in-class work. With a shift to a hybrid working model, we believe in both remote work's potential and recognize the value of in-person interactions for building relationships, sparking creativity, and engaging clients Continuing to allow for remote work has only strengthened and diversified our company culture, and we’re committed to career advancement, personal support, and a healthy work/life balance for everyone we hire.

Instrument is to execute a pre-flight concept testing sprint to support a client's new campaign and is in need of a Freelance Research and Testing Strategist.  In collaboration with the client, you will provide data and insights crucial for selling the campaign concept within a 4 week spring. The ideal candidate will have a strong background in research methodologies, participant recruitment, and strategic analysis.

A note to consider before applying: This project requires full time (40 hrs/week) support, Monday - Friday from 6/17-7/12.  Please share your typical availability in your application.

• Design, execute and lead qualitative (70%) quantitative (30%) research and testing projects to generate meaningful and intuitive insights that push creativity and ensure post-launch validity for digital experiences
• While embedded and in collaboration with project teams, lead user testing tasks including recruiting participants, designing surveys and interview guides, moderating remote and in-person interviews, focus groups, conducting data analysis, identifying insights and generating reportsIn partnership with the project team, define reporting and measurement metrics that align with overall project and usability goals
• Prepare and present approaches, insights, and recommendations directly with mid-senior level clients in a compelling and impactful way.
• Operate autonomously while partnering closely with the producers, designers, writers, developers, and other strategists to provide support and value throughout the entire project cycle
• Be an agency-wide advocate for putting humans at the center of digital experiences that we design for clients

• 5+ years of experience supporting and leading quantitative and qualitative research and testing for digital experiences (websites, apps, brands) and marketing campaigns
• Experience with various methodologies, focused on user experience (UX), user interface (UI), product, market research and/or consumer insights.  
• Ability to lead meaningfully, with an understanding of the design, technical and business implications associated with strategic recommendations
• Comfortable and confident when presenting and collaborating with clients, from managing and prioritizing requests to seamlessly implementing their feedback
• Experience working and collaborating closely with multidisciplinary team including creative and technical partners
• Flexible and engaging in a team setting, from onboarding quickly to reading a room and leveraging your high EQ to navigate internal and external stakeholders
• Strong writing, communication, and skillsTechnical skills include fluency in Google and Microsoft Productivity Suites (Excel/Sheets, PowerPoint/Slides)
• Experience with data analysis tools (SPSS, R, SAS)Familiarity with design tools (Sketch, Figma, InVision)

• The expected pay range for this role is $103 -$140 per hour
• Our company has three regional pay bands that it adheres to depending on your location, we reference them as US 1, US 2, and US 3
• US 3 is our base pay. Examples of cities in US 3 are Portland, Houston and Miami.
• US 2 pay is 7.5% higher than US 3 to meet the market rates. Examples of cities in US 2 are Los Angeles, Chicago and Seattle
• US 1 pay is 15% higher than US 3 to meet market rates. Examples of cities in US 1 are Brooklyn and San Francisco
• If you are curious which region you are in, please apply and get connected with our recruiting team!

What We Offer

Flexible, Hybrid Work Environment

Great Compensation with Annual Reviews (Learn more about our Pay Philosophy)

Annual Profit Sharing

401(k) Matching with Immediate Vesting

Robust Medical, Vision, and Accident Insurance

Generous Paid Holidays and unlimited PTO

Sabbaticals

Monthly Wellbeing Stipend

Career Management and Leadership Training