Job details

Digital Marketing Specialist

Hybrid

Relocation Assistance is NOT available

For more than three decades, premier organizations have trusted IPM to lead the successful execution of their strategic portfolios and critically important initiatives. Headquartered in Chicago with offices in Boston, Parsippany, Minneapolis, St. Louis, Los Angeles, and San Francisco, IPM has led more than 5,000 projects for over 500 clients. Our clients range from Fortune 100 companies to start-ups.

We are a certified “Great Place to Work” company and have been named to the Great Place to Work list of “Best Workplaces in Consulting and Professional Services”.

We are looking to bring on a motivated and passionate Digital Marketing Specialist to help poise us for further growth. In this role you will work with the Marketing Manager to develop and execute a demand generation strategy that increases IPM’s visibility and strength in the market.

PRIMARY RESPONSIBILITIES INCLUDE:

Manage, administer, and identify ways to best utilize IPM’s CRM and marketing automation platforms; manage IPM’s lead flow processes including lead processing and scoring
Create and deploy email campaigns; build email drip and nurture campaigns that increase engagement and minimize unsubscribes
Maintain and update marketing automation system databases, based on marketing activity and audience engagement; maintain segmented lists and pull dynamic lists as needed
In collaboration with the marketing team, develop integrated digital marketing campaigns to support IPM’s strategic initiatives utilizing IPM content
Create, build, and maintain webpages in content management system (CMS) and drive website activity through SEO
Establish metrics monitor and report performance of all digital marketing campaigns and website activity
Provide ongoing metrics in support of marketing campaign effectiveness and ROI

REQUIRED SKILLS AND KNOWLEDGE

Well versed in marketing automation and CRM best practices (Pardot and Salesforce are preferred)
Experience working with content management systems (CMS) preferably WordPress
Knowledge of Google Analytics, Google Ads, and Google Tag Manager
Proficient in Microsoft Office applications (Excel, PowerPoint etc.)
Experience in SEO and SEM is a plus
Strong communication and writing skills

EXPERIENCE AND EDUCATION

BS or BA degree in marketing or related studies
5-8 years of experience in digital marketing automation and/or SEM
Experience in professional services marketing is a plus

Integrated Project Management Company Glassdoor Company Review

4.4

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CEO of Integrated Project Management Company

C. Richard Panico

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By Integrated Project Management Company

We are a community grounded by our mission and beliefs. Our values are our cornerstone. The dedication to our people is the IPM difference - we are a company that cares. We are a family. It’s not a software or a product that makes us successful – ...

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FUNDING

Private

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Mid-Level

INDUSTRY

Business Consulting

TEAM SIZE