Lead Generation Manager (LinkedIn channel)

As a Lead Generation Manager at Intellectsoft, you will be responsible for planning, executing, and optimizing LinkedIn campaigns to generate qualified leads and sales opportunities. Your role will involve analyzing performance metrics, collaborating with Sales and Marketing teams, and creating personalized outreach strategies tailored to client needs.

Intellectsoft requires candidates for the Lead Generation Manager role to have a minimum of 3 years of B2B marketing experience, specifically targeting C-suite executives. Proficiency in LinkedIn lead generation, CRM tools, and marketing automation is essential, coupled with a deep understanding of LinkedIn analytics and metrics.

Intellectsoft is committed to the growth of its employees. As a Lead Generation Manager, you will have access to Udemy courses of your choice, soft-skills training, and opportunities to attend Excellence Centers meetups, ensuring you remain at the forefront of industry developments.

Working as a Lead Generation Manager at Intellectsoft offers numerous benefits, including 35 paid absence days per year, health insurance compensation, depreciation coverage for personal laptops used in projects, and the option to convert unused absence days into additional income.

At Intellectsoft, the culture fosters collaboration, innovation, and support. As a Lead Generation Manager, you will work closely with diverse teams to drive growth while enjoying a work-life balance that includes ample paid absence days and opportunities for professional development.

In your response, detail specific campaigns you’ve worked on, the strategies you employed, and the results achieved. Highlight any tools you used, such as LinkedIn Sales Navigator, and discuss how you tracked and reported on metrics.

Share your approach to personalization in outreach. Discuss how you research potential leads, identify their pain points, and tailor messages that resonate with them. Provide examples of successful outreach tactics that have resulted in conversions.

Discuss the key performance indicators (KPIs) you track, such as lead volume and conversion rates. Explain how you analyze these metrics to optimize future campaigns and make data-driven decisions.

Explain your familiarity with LinkedIn advertising tools, including any campaigns you have managed. Discuss targeting strategies, budget considerations, and outcomes of the ads you've run.

Illustrate how you work with Sales and Marketing teams to align goals and strategies. Provide examples of successful partnerships that enhanced lead generation and improved conversions.

Describe your experience with CRM systems in maintaining lead databases, tracking interactions, and automating workflows. Highlight how these tools contributed to your success in lead management.

Talk about how you regularly review campaign performance, gather feedback, and incorporate new insights and trends into your strategies. Emphasize continuous improvement and adaptation.

Share a specific challenge you faced, the steps you took to address it, and the outcome of the campaign. Focus on lessons learned and how it improved your future approaches.

Discuss the sources you rely on for information, such as industry blogs, webinars, and networking. Mention any relevant communities you engage with to continuously improve your knowledge.

Highlight attributes such as resilience, creativity, analytical thinking, and excellent communication skills. Provide examples of how these qualities have helped you succeed in past roles.