Intern, Entertainment & Influencer Marketing

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

This internship provides a birds-eye view of the work of the Association’s Entertainment and Influencer Marketing team. In this role, the intern has opportunities to learn hands-on how the Entertainment and Influencer Marketing team researches, identifies and engages celebrities, influencers, and entertainment entities to participate in campaigns and promotions of programs and cause initiatives. The internship will provide an opportunity to collaborate with teams across the Marketing and Communications department, and throughout the Association. The intern will provide support to and collaborate with the Entertainment and Influencer Marketing team through various strategies and tactics for research, vetting and outreach to influencers, creative concepting and performing administrative and core marketing duties.

The American Heart Association’s Internship Program provides college students an opportunity for hands-on experience in various facets for individuals interested in gaining work experience with a non-profit, voluntary health organization.

Individuals will obtain practical experience and receive hands-on training in various disciplines, to include volunteer recruitment/management, community event planning and management, public health research, community partner networking/connection, and program development/implementation.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.

#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.

Internship Overview:

• Time Commitment: 25 hours per week
• Internship Duration: 9/11/2023 – 12/8/2023
• Remote Position
• Salary: $23.00 per hour

Internship Outcomes:

Individuals participating in the internship program are provided with an opportunity to:

• Gain important and practical job skills to be successful in a non-profit environment
• Opportunity to explore a career-path with a reputable voluntary health/service organization
• Gain experience in the professional world while learning about board management
• Complete an internship that enriches your academic and professional resume as well as enriching your personal life by making a difference in the lives of others

• Assist in vetting influencers for marketing campaigns.
• Assist in outreach to influencers for promotional opportunities.
• Assist with advising on influencer social media creative concepting and content creation.
• Provide ideas to support strategic marketing, public relations, and MarComm campaigns in support of American Heart Association’s cause initiatives.
• Perform research and market analysis activities.
• Research potential influencer collaborators for opportunities to advance Association’s priorities.
• Assist in pulling influencer campaign reports and tracking of top media clips and hyperlinks for media dashboard report and overall reports.
  

• Candidates who are juniors, seniors or graduate students pursuing a degree in communications, social/digital media, public relations or marketing with an interest in entertainment and influencer marketing.

• Must be knowledgeable in Word, Excel, and PowerPoint with the ability to produce charts and decks.
• Strong verbal and written communication skills, including professional interaction with colleagues.

• Ability to deal professionally in a corporate or non-profit environment and assume responsibility for guiding projects and programs from inception through completion.

• Knowledge of the Association and strong awareness of and interest in current events, pop culture, social media trends (including emerging platforms) and what’s in the news related to health care, heart disease, stroke and nonprofit organizations is preferred.
• Knowledge of PR experience is preferred.

• Self-motivated, resourceful, problem-solving, and solutions-oriented approach.
• Ability to juggle multiple projects and seek assistance in a timely manner.
• Teamwork skills and the ability to work with other staff, taking project direction quickly.
• Ability to work independently and meet deadlines.
• Minimum availability of 20 hrs/wk, M-F between the hours of 8:30am-5pm.
• Must be legally authorized to work in the United States for any employer without sponsorship, now or in the future. For any roles working remotely, the work must also be performed inside the United States, not in a foreign country.
• Required Equipment:
• Reliable WiFi Connection

The American Heart Association invests in its people. Visit Rewards & Benefits to see more details.

• 
  Compensation and Performance – Attracting talented, committed interns means offering competitive compensation, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

: #AHAWAYUP