Product Marketing Manager - Lace

Summary

As a Product Marketing Manager for Lace Wallet at IOHK, you will bring your expertise in high-tech international B2B and B2C marketing to the forefront. With experience in blockchain or disruptive/emerging technologies, you will collaborate closely with Product Management to understand and convey the unique value of Lace Wallet.

Your role will involve developing and executing marketing and communication strategies that resonate with our community, ensuring that our messaging is clear, compelling, and aligned with the needs of both existing and future users. Success in this role requires strong collaboration across remote teams, including Product Management, Engineering, Business Development, Research, and Communications.

Duties

• Collaborate with Executives and Key Stakeholders: Develop product positioning and messaging that reflects the unique values and vision of Lace Wallet within the Cardano ecosystem.
• Go-to-Market Strategy: Partner with Technical Product Managers, Marketing, and Business Analysts to craft the narrative for Lace Wallet, ensuring it resonates with our target audience.
• Brand Advocacy: Drive market engagement for Lace Wallet and related offerings, positioning it as the go-to wallet for the Cardano community and beyond.
• Build Marketing Assets: Create a portfolio of assets, including concept documentation, user stories, and case studies, that support the marketing and adoption of Lace Wallet.
• Product Feature Messaging: Develop and maintain consistent global messaging for Lace Wallet, ensuring it is adaptable for localization.
• Go-to-Market Execution: Lead tactical programs in collaboration with Product Management, Marketing, Communications, and Engineering to ensure successful product launches and ongoing promotions.
• Global Launch Planning: Coordinate and execute global launches for new features and releases of Lace Wallet, working closely with our in-house agency and regional marketing teams.
• Content Creation: Work with the Design team to develop marketing tools such as presentations, guides, videos, infographics, and more, tailored specifically to Lace Wallet.
• Competitive Landscape Analysis: Stay informed about the competitive landscape, regulatory environment, and use insights to guide marketing and product decisions.
• Event Participation: Support regional marketing managers in executing awareness and demand campaigns, including attending and representing Lace Wallet at events, conferences, and exhibitions.
• Business Development Support: Develop collateral that supports our subject matter experts, including presentations, case studies, and competitive analysis.

Key Competencies 

• Relationship Building: Ability to build strong relationships internally across remote teams.
• Writing & Communication: Excellent writing skills with the ability to distill complex information into concise and accessible messaging.
• Idea Articulation: Clear and eloquent in presenting ideas, capable of engaging diverse audiences.
• Positive Attitude: Energetic, initiative-driven, with a strong work ethic.
• Interpersonal & Project Management Skills: Strong ability to manage projects and collaborate with cross-functional teams.
• Technical Translation: Skilled in translating highly technical information into customer-friendly benefits.
• Content & Campaign Management: Adept at managing content creation and executing marketing campaigns.
• Visionary Thinking: Ability to align with and communicate IOHK’s vision for the future of blockchain technology.
• Results Oriented: Focused on delivering measurable outcomes and achieving marketing goals.

Education / Experience

• Bachelor’s Degree in marketing, engineering, computer science, or a related area; a business or economics degree may also be considered depending on experience
• Product Marketing Experience: Evidence of success (4+ years) in product marketing, particularly in international markets.
• Blockchain/Emerging Technology Experience: Background in marketing high-tech, emerging, or disruptive technology solutions in both B2B and B2C environments; startup experience is a plus.
• Growth Environment Experience: Experience working in a rapidly growing organization and scaling technology from early adopters to mainstream users.
• Process Orientation: Experience in establishing and improving collaborative work processes.
• Communication Skills: Exceptional written and verbal communication skills, with experience engaging with customers and stakeholders at all levels.
• International Travel: Willingness and ability to travel internationally.

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.