Buyer, Integrated Investments

As a Buyer, Integrated Investments at UM, your primary responsibilities include negotiating media campaigns, purchasing media to meet campaign specifications, developing media schedules, and preparing both pre-buy and post-buy reports. Additionally, you will assist in billing queries, manage the budget control report, and collaborate with various planning teams to address market concerns and achieve brand objectives.

To apply for the Buyer, Integrated Investments position at UM, you should have a professional or educational background in Marketing or Advertising, along with associate-level experience in the media industry. Key skills include excellent communication, strong organizational abilities, and proficiency with media research tools. You should also demonstrate a passion for developing your media career and effective problem-solving capabilities.

The Buyer role at UM is pivotal in ensuring client success by executing media buys that are grounded in insights and accuracy. You will negotiate the best possible deals and ensure that media schedules align with campaign goals, ultimately maximizing the effectiveness of media investments and helping clients reach their target audiences.

At UM, Buyers benefit from significant opportunities for professional development, including formal training programs on mental health, inclusion, and industry best practices. Additionally, you can engage with employee groups that focus on various community initiatives, enhancing your networking and growth within the global media landscape.

The work environment at UM for Buyers is dynamic, supportive, and flexible. The hybrid work model allows you to balance your professional and personal life effectively, while our focus on community and collaboration fosters a culture that values diversity and innovation, making it an exciting place to build a media career.

When discussing your experience in media buying, highlight specific campaigns you have worked on, the types of media you have purchased, and your role in negotiation. Emphasize the outcomes of your buys and your ability to work collaboratively within a team, aligning with client objectives.

In responding to negotiations with media vendors, focus on your strategic approach. Discuss how you prepare for negotiations, the importance of understanding the vendor's perspective, and how you aim for win-win outcomes that benefit both parties while meeting client needs.

Mention any specific media buying tools you have experience with, as well as your proficiency in Microsoft Office Suite. Illustrate how you use these tools to track buys, prepare reports, and manage budget control reports effectively.

Discuss your proactive approach to keeping up with industry trends, such as attending conferences, subscribing to relevant publications, or participating in professional networks. Emphasize the importance of this knowledge in ensuring effective media planning and buying.

Share a specific example that illustrates your problem-solving skills. Detail the process you went through to identify the issue, communicate with involved parties, and resolve the discrepancy. Highlight the outcome and any measures you took to prevent future issues.

Explain your time management strategies, including how you assess the urgency and importance of various tasks. You might discuss tools you use for prioritization and how you ensure that all campaign needs are met without compromising quality.

Emphasize the importance of collaboration in media buying. Discuss how you engage with planners and other teams to ensure alignment on campaign goals and how teamwork enhances overall execution and performance.

Describe the metrics and KPIs you consider when evaluating the success of a media buy. Discuss how you use data to analyze outcomes, inform future strategies, and report results to clients, focusing on continuous improvement.

Talk about the significance of relationship-building with media partners, including regular communication, understanding their offerings, and attending industry events. You can highlight how strong relationships can lead to better deals and collaborative opportunities.

Explain your approach to flexibility and adaptability. Discuss how you assess the impact of last-minute changes, communicate effectively with stakeholders, and implement revisions while keeping the overall objectives in mind.