Strategic Marketing Analyst Intern for Summer 2025

ITW Thermal & Fluid Management, N.A, is a division of the Automotive Segment of Illinois Tool Works (ITW). Located in Bryan, Ohio, Hebron, IL and Juarez, Mexico, our Automotive plants.

ITW Thermal & Fluid Management N.A. is looking for a Rising Junior to join their team as a Summer Intern for 2025.  For the right candidate, this position could continue part-time during their senior year and then join our Division full-time upon graduation.

Role Summary:

The Strategic Marketing Analyst will focus on the global product and market strategies achieving profitable sales and market growth while meeting global market requirements. The Strategic Marketing Analyst will be responsible for the execution of tactical plans per geographic market to meet the local customers’ needs as well as for the assistance in the development of market strategies in understanding and structuring the market landscape - customers, competition, technology trends, macro-environment, and industry environment evolution. The Strategic Marketing Analyst will realize long-term penetration of current portfolio product, while preparing for successful investments in future products and services.

Execute and assist in global product and market strategies that result in compelling differentiators at right price level, achieving profitable sales and market growth, meeting global market requirements.

• Follows the right strategies for understanding and structuring the market landscape (customers, competition, technology trends, macro-environment, industry environment evolution)
• Realizes long-term penetration of current portfolio product, while preparing for successful investments in future products and services
• Works with Strategic Marketing Manager to develop tactical plans per geographic market to meet the local customers’ needs, drive penetration of available technologies and secure targeted share of market.

Primary Responsibilities

• Competition benchmarking to lead to a structured way of identifying customer (Voice of the Customer (VoC)) and market trends (regulations, disruptions)
• Execute on Product line strategy focusing on a clear differentiation (technology, cost serviceability…)
• Development of new product initiatives
• Identifying new business opportunities and generating business plans for project approval.
• Ensuring alignment of marketing and product development process, participation in product innovation and development projects
• Development of value propositions and price positioning
• Being expert for certain product ranges, customers, and competitors
• Work on product presentations (Support business case preparation with pricing and differentiation strategy)
• Work with Strategic Marketing Manager to drive analysis and decision process to invest in appropriate organic and inorganic opportunities.
• Drive Product Line outperformance in line with AP /LRP commitment.
• Participate, drive preparation and presentation at customer events (like tech days, innovation days)
• Excellent business analytical, problem-solving, and organizational skills

Experience

• Currently a Junior working on Degree in engineering / industrial engineering as base. Preference for additional business administration education, with focus on sales and marketing
• Knowledge about product life-cycle management (from ideation phase to End of Life)
• Understanding in identification of customer needs and understanding of customer values.
• Excellent communication skills with a record in influence of key stakeholders to new ways of thinking to get results.
• Creativity, result driven and financial skills (business case, financial metrics)
• Strong leadership, process and project-driven, enthusiastic about innovation and proven track record of successful business development.
• Understanding of the Marketing approach within a technical B2B environment and automotive sector
• Must demonstrate technical vision and the ability to connect to business goals.
• Proficient English language skills, German and other languages is a plus.

Physical Requirements:

Work is normally performed in a typical office environment. Limited exposure to physical risk. Interpersonal Skills: This position works within established guidelines under the general direction of the Strategic Marketing Manager. Primary contact for this position will be management, commercial team, human resources, and engineering positions.

Working Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The Strategic Marketing Analyst must observe safety and security precautions and become familiar with procedures to take in case of problems.

ITW is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.