Customer Marketing Manager - EMEA (H/F)

Customer Marketing Manager (H/F)Ivalua is a leading provider of cloud-based procurement solutions globally.THE OPPORTUNITYIvalua is seeking an experienced Customer Marketing Manager who will develop and lead multichannel marketing activities in the EMEA region in close collaboration with the Customer Success Organization, Field Marketing and Sales teams to increase customer adoption and loyalty, and generate and progress upsell, to achieve company goals and objectives. The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns.The role is located in Massy (Essonne).WHAT YOU WILL DO WITH US• Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos and strategic sponsorships and events.• Responsible for the planning, development, project management, and successful implementation of Customer Adoption, Cross-sell and Upsell marketing programs, including Customer User Group events, Lifecycle and Nurture Campaigns via Marketing automation tools such as Hubspot/Eloqua/Marketo, Re-engagement Strategies, User Adoption Videos.• Support customer content and attendance driving at global events and conferences aimed at bringing together customers and facilitate experience sharing.• Manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors that the field can use to increase adoption.• Develop and launch strategic customer events in key industries that strengthen customer communities and reinforce the company’s relationships with key customers.• Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes.• Work with various internal stakeholders, including Customer Success Executives and Strategic Account Managers ("Farmer" Sales) and, as appropriate, other worldwide and/or regional and local teams to define, recommend and implement plan strategies with emphasis on the customer. Manage project expectations and internal and external resource teams.• Independently plan and develop sophisticated campaigns and identify targets, value propositions, and tactics to achieve defined goals.• Stakeholder Management – Lead others to strongly align with business stakeholders to contribute to attaining company objectives.• Support/enable the "Farmer" Sales organization through delivery of key customer assets and stories.YOUR PROFILEThe role demands an individual who has strong ability to think strategically but also execute on multiple competing priorities and can ramp quickly into an innovation-led, cloud/SaaS environment. The ideal candidate will have excellent marketing strategy & communication skills, a self-motivated drive, and the unique ability to deliver fast time-to-market with high quality and flawless execution in region. A strong customer empathy and relationship building ability is a must.The candidate must have:• Minimum 6 years’ experience in marketing strategy with field/customer marketing and other related marketing roles focused on post sales marketing.• Domain experience in high tech enterprise software industry with ecommerce or procurement solutions a plus• Proven success in planning, executing, and reporting metrics for Customer/Field programs including multichannel digital marketing campaigns, as well as nurture, upsell, customer events, and advocacy is a must.• Significant experience in developing field/customer marketing strategy and plans at a local and regional level; strong regional execution of customer/field programs.• Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo, DemandBase.• Strong ability to work with Account Executives and business stakeholders; Strong presence with ability to provide marketing point of view on contribution to business targets.• Growth and innovation mindset; Track record for driving innovative, creative concepts from strategy through to execution.• Ability to think strategically and execute with attention to detail.• Exceptional customer-facing skills and experience.• Must be a team player, demonstrated high performer and willingness to take initiative.• Ability to develop effective working relationships across the company, including other marketing teams, sales, product management and business development.• Bachelor’s or master’s degree, with degree in business administration, marketing or related fields a plus.WHAT WE CAN DO FOR YOU• An innovative and stimulating work environment.• Great training and career development• You will work with a diverse and global team made up of exceptionally passionate, talented, and motivated colleagues who are established leaders in their field• Regular social events, team sports or musical activities (under normal conditions)• We pride ourselves in customer experience, Agility, Pragmatism, Positive attitude and enthusiasm, Team play, Continuous learning and Improvement and accountability.• Ivalua received the Happy @ work France and Germany 2020.COMPANY OVERVIEWA “Magic Quadrant” leader, Ivalua’s solutions work in a complex global economy. Our innovative Source-to-Pay solutions include automating customized workflows to source, contract, request, procure, receive, and pay for goods and services across the enterprise, refining the procurement lifecycle while reducing cost and risk of spending on indirect goods, direct goods and services, and improving supplier collaboration.All companies want the best and brightest. At Ivalua, we also want team members who have a global point of view and who bring customer-focused enthusiasm and ambition to the table. We are a company of doers, of problem solvers, of figure-it-outers. We have fun and we work hard. This is a truly global company with a diverse team of contributors and a set of core values that people can feel every day across all our offices.For more information, please visit us on www.ivalua.com or check us out on LinkedIn.com#LI-TR1#LI-HYBRID