Performance Marketing Specialist

POSITION: Performance Marketing SpecialistLOCATION: Mahwah, NJLive the Exceptional With Soul. This is the singular purpose of JLR.At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years.JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to 'Live the Exceptional with Soul' by being the proud creators of modern luxury and being guided by a set of behaviors we call our Creators' Code: Customer Love; Unity; Integrity; Growth; Impact.At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.As Performance Marketing Specialist, you will support North American Performance Marketing Manager (PMM) in leading a performance marketing mindset in the US. This role will ensure marketing is driving high-quality leads and traffic, and that the client journey is seamless on Digital Experience (DX).What you will be doing:• Streamlining the localization process and sharing learnings with the global team. Track creative performance in platforms and ensure key takeaways are shared and implemented.• Continuously optimizing marketing efforts in the market, submitting tests through project management system (JIRA), and sharing innovative ideas from other markets.• Working with PMM on test and learn agenda, conducting Pre/Post & A/B tests. Aligning with the media and DX teams for test launches and performance evaluation. On-going research and recommendations on test opportunities that are in line with sales objectives and business goals.• Managing the entire lead journey across Media, DX, MLPX, CRM, and Retailer, adopting global tools like "Enhanced Leads" and "Intent Score" to support CRO (Conversion Rate Optimization) for MLPX and retailers, and generating incremental leads through programs such as Off-DX leads and Lead form optimization.• Support development and on-going tracking of customer journey, ensuring seamless client experience from media exposure through DX journey through lead submission• On-going recommendations for local and global dashboards for performance tracking• Monitoring campaign Performance across Social, Programmatic, and Search• Monitoring demand and sharing findings with Media, Retail and key stakeholders• Performing other duties as requiredWhat you will need:• Bachelor's degree in marketing, business, analytics, or related field or equivalent work experience.• 2+ years of experience in digital marketing, or marketing analytics.• Familiar with media platform : DV360, META, SA360 etc.• Ability to manage multiple projects and priorities in a fast-paced environment.• Strong analytical skills and ability to use data to drive decisions.• Knowledge of automotive/luxury brand marketing space as well as automotive digital shopping journey strongly preferred.• Commercial mindset and orientation toward driving conversion/revenue. Excellent communication and collaboration skillsSchedule: Hybrid Ways of Working (Monday, Tuesday, Thursday - office days; Wednesday and Friday - choice days)Recruitment Salary Range: $70,500 - $92,000Base pay offered may vary depending on multiple individualized components, including location, skills, experience, and market factors. The total compensation package for this position may also include other elements, including a target bonus in addition to a full range of medical/health, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick/personal, and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an "at-will position".So Why Us?• As a people-first company, working at JLR means opportunity, teamwork, and growth. That's why working here is so much more than a job.• Be part of an international, inclusive, and open-minded company• Global Bonus Program based on company performance• You are never just a number. We take pride in taking care of our employees doing everything we can to make sure that our teammates thrive both in and out of the office.• Our employees receive a generous time off policy• We offer a discounted Luxury Vehicle Car Program• Employees also receive generous health care and retirement plans• Quarterly Chair Massages• Maternity/Paternity Leave• Complimentary lunch• And more!Thank you for your interest in working for us, we love it here and think you will too!Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.JLR North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.#WEAREJLR #MARKETINGJOBS