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VP of Marketing

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At January, we're transforming the lives of borrowers by bringing humanity to consumer finance. Our data-driven products empower financial institutions to streamline their collections, providing borrowers with straightforward and compassionate solutions to regain financial stability and control over their lives. We're not just expanding access to credit. We're restoring dignity and paving the way for millions to achieve financial freedom.

We’re on the verge of building one of the most important companies in fintech – one that reshapes how financial institutions support consumers in debt. We’ve grown fast with a small, high-output team. Now we’re looking for the leader who can design and lead our marketing strategy. We’re looking for someone who is motivated to 10x January’s growth – not someone comfortable with 10% improvements.

Your Mandate: Build a scalable marketing machine that helps us convert top financial institutions, amplify our brand, and attract top talent, enabling January to expedite our timeline to exceed nine figures in recurring revenue.

We’re looking for someone to build our marketing function from the ground up. You’ll lead and develop a team that performs with urgency, humility, and precision. Your work will not only grow January’s business, but dramatically increase the size of the impact we’re able to make for our clients and their consumers

As our VP of Marketing, you will convey the valuable work we’re doing in consumer finance. You will help us become an industry leader in existing and new markets while amplifying our brand awareness. You’ll help us acquire new logos and position January for continued growth within an account. You will report to our VP of Business Development & Operations who oversees all of the entire revenue function. In parallel, you’ll work cross-functionally with the entire organization, leveraging Sales, Product, Finance, and Legal to design marketing and brand strategies that enhance the company’s strategic positioning.

Your impact

Develop our cohesive brand strategy: You will work with the leadership team to define and execute on our brand strategy, leveraging marketing tactics that elevate our brand presence for financial institutions and the broader fintech ecosystem. This work will improve our sales effectiveness but also our ability to attract top talent and partners.
Enhance GTM strategy: Align our marketing strategy with sales goals by partnering with the sales team to understand key challenges and identifying opportunities for improvement.
Improve our employer brand: Work with the talent acquisition team to identify opportunities to improve January’s exposure in top talent pools, boosting January’s attractiveness to top talent.
Drive market insights & strategy: Identify key opportunities and inform our strategic positioning decisions, keeping us ahead of the competition and top of mind for clients. This work will also inform our approach for new product lines.

Must Haves:

5+ years of experience leading B2B marketing teams and strategy. We have a strong preference for someone with enterprise experience and demonstrated success at series B-D tech companies where the individual was critical in driving rapid growth.
Tangible revenue and logo impact. You’ve created marketing strategies in an enterprise B2B motion that have increased pipeline, conversion, and new logos. Candidates must be able to articulate systemic improvements they’ve driven as opposed to supported.
Enterprise toolkit. You’re deeply familiar with product marketing, account-based marketing, and designing and executing on events (e.g. conferences, dinners). Experience with partnerships is also a plus. If the bulk of your experience is in demand generation and/or PLG, this role is unlikely a fit for you.
Bias for action. You identify A+ opportunities quickly and build systems to execute. You move fast and thrive in ambiguity.
Systems thinker. You’re extremely analytical. You see GTM as a machine made of parts—and you’re obsessed with building and improving each part to drive results.
Humble and collaborative. You recognize your team, clients, and feedback as fuel for growth. You seek out coaching, context, and resources to get better.

We are currently hiring for this position in our New York office.

As a New York City-based company, we are dedicated to transparent, fair, and equitable compensation practices that reflect our commitment to fostering an environment where all team members are valued and supported. We encourage individuals from all backgrounds to apply.

We are an equal opportunity employer committed to diversity and inclusion in the workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, age, veteran status, or any other legally protected characteristic.

January Glassdoor Company Review

3.2

January DE&I Review

3.4

CEO of January

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Average salary estimate

$175000 / YEARLY (est.)

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$150000K

$200000K

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What You Should Know About VP of Marketing, January

At January, we're on a mission to transform the lives of borrowers by blending humanity with consumer finance. As the newly appointed VP of Marketing in our New York office, you'll play a pivotal role in shaping our dynamic marketing strategy and leading our talented team towards unprecedented growth. We’re not just looking for someone to make minor adjustments; we're searching for a trailblazer who's ready to propel January to new heights and help reach nine figures in recurring revenue. You'll be at the forefront of building a scalable marketing machine that resonates with top financial institutions while also amplifying our brand message across the fintech landscape. Your work will be crucial in enhancing our employer brand and improving our pipeline of top-tier talent. Collaborating closely with cross-functional teams will allow you to integrate insights from Sales, Product, and Finance to design strategies that bolster our market positioning. This is a unique opportunity to not only influence our business growth but also to make a significant impact on the financial well-being of countless consumers. If you're driven by a bias for action, an analytical mindset, and a collaborative spirit, you’ll thrive in this role and help us keep raising the bar. Join us at January, and let’s revolutionize the way financial institutions support consumers together!

Frequently Asked Questions (FAQs) for VP of Marketing Role at January

What are the main responsibilities of the VP of Marketing at January?

As the VP of Marketing at January, your primary responsibilities will include developing a comprehensive brand strategy, enhancing go-to-market strategies, improving employer branding, and driving market insights that influence strategic decisions. This role demands a leader who can build and scale our marketing function from the ground up and collaborate effectively across teams to ensure our marketing efforts align with sales goals.