Digital Marketing Associate

Want to learn more about this role and Jobot? Click our Jobot logo and follow our LinkedIn page!Job detailsDigital Marketing AssociateThis Jobot Job is hosted by Amber LeonardAre you a fit? Easy Apply now by clicking the "Easy Apply" button and sending us your resume.Salary $70,000 - $80,000 per yearA Bit About UsWe are a national manufacturing organization that has been in business for more than 20 years. Our cohesive and growing team works in a casual business environment and believes in family/work life balance.Why join us?We offer PTO that starts day one (up to 4 weeks)401k matchFull medical, dental, vision and life insuranceJob Details~ A DAY IN YOUR ROLE ~• Design innovative content tailored to our clients interests and industry trends, utilizing Sprout Social to schedule and publish posts.• Maximize the SproutSocial platform to create and curate compelling content tailored to our audience's interests and industry trends, including Social Listening and Employee Advocacy initiatives.• Keep a pulse on social media channels for industry news, trends, and competitor activity, providing insights to inform strategy and identify opportunities for engagement.• Track and analyze key performance metrics related to social media activities, generating reports and recommendations for optimization.• Develop and implement digital marketing strategies to amplify brand awareness and reach our target audience within the B2B sector.• Ability to navigate and use Salesforce Marketing Cloud to create, manage, and optimize marketing campaigns across the company.• Develop and execute email marketing campaigns, leveraging automation and personalization features within the platform.• Analyze campaign performance metrics and implement improvements based on data- driven insights.• You will be working closely with the sales and marketing teams to develop digital assets and resources that support sales enablement efforts, such as presentations, case studies, and sales collateral.• Develop and implement training and support to sales and marketing teams on digital tools and best practices, fostering adoption and proficiency.• Assist in the development and execution of integrated marketing campaigns, leveraging digital channels to maximize impact and ROI.• Assist with supporting business marketing initiatives by coordinating and executing promotional campaigns and managing the distribution of promotional materials and items.• Attend site visits to client locations to foster relationships, gather feedback, and provide personalized support, ensuring alignment with organizational objectives and enhancing overall customer experience.~ WHAT YOU BRING TO THE TEAM ~• Preferred - Bachelor’s degree in Marketing, Communications, Business, or related field.• Certifications in Salesforce Marketing Cloud and Google Ad certifications or related platforms are a plus• 5+ years of experience in sales enablement, marketing enablement, or a related role with proven experience in social media management within a B2B manufacturing environment.• Proficiency in SproutSocial media management tool, or similar tools.• Proven track record of developing and executing successful sales and marketing enablement programs that drive revenue growth and improve sales productivity.• Advanced understanding of social media platforms, trends, and best practices for brand engagement (i.e. LinkedIn, Facebook, Instagram).• Strong comprehension of marketing principals and common marketing tools.• Working knowledge of the Adobe Creative Suite.• Innovative thinker with a passion for innovation and staying ahead of digital trends.• Solid project management skills with the ability to manage multiple initiatives simultaneously and deliver results within established timelines.• Ability to apply conceptual, creative, solution-oriented thinking.Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.Want to learn more about this role and Jobot?Click our Jobot logo and follow our LinkedIn page!