Director of Sales

SUMMARY

Come as you are. Ace Hotel & Swim Club seeks kind, curious and industrious humans to join our family.

Our 179-room hotel, spa and resort in the shadow of the San Jacintos, Ace Hotel & Swim Club transforms a former Howard Johnson into a mid-century desert oasis. Home to a stargazing deck, a couple of very deep pools and cosmic energy from here to the horizon line. 

The Director of Sales plans and implements sales and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through team members through strategic and effective leadership. The person in this role must be an effective communicator between team, colleagues, peers and brand.  

CORE FOCUS & ESSENTIAL RESPONSIBILITIES
Qualified candidates must be able to satisfactorily complete the following responsibilities. Other duties may be assigned.

• Develops and implements strategic sales plans and forecasts to achieve corporate objectives for products and services. 
• Strong seller with proven ability to convert business.
• Develops and manages sales/marketing operating budgets, including monitoring employee expenditures.  Must include Atelier team for support and direction as well as Marketing and Community Manager
• Prepares annual sales & marketing plan with the Marketing and Community Manager.  Collaborates with the Director of F&B, and DORM on plan.
• Prepares sales managers sales goals. Continuously monitors and ensures team achieves meets or exceeds their goals
• Provides timely and appropriate corrective action should a sales manager fail to achieve at least 90% of their individual goals
• Holds a weekly GRC meeting with the Reservations Manager and Director of Revenue Management. 
• Holds weekly Events, GRC meeting with Events 
• Implements and adheres to Group Business Review Process
• Monitor Sales Managers’ productivity  and proactivity via weekly Delphi reports.
• It is the responsibility of the DOS to ensure 100% compliance with the teams delphi usage and should monitor daily.
• Prepares a monthly production report from Opera and/or Revinate to evaluate which companies and segments are producing at the hotel.
• Works closely with Director of Revenue, Marketing and Community Manager and Atelier Ace staff to create need date promotions well in advance of need date.
• Collaborates with Marketing and Community Manager with advertising and promotion activities including print, online, electronic media, and direct mail for all outlets. Communicates and collaborates with Atelier on advertising.
• Manages and resolves operational challenges as encountered by the sales team to ensure that the team is spending less time servicing and more time selling.
• Provides the necessary support, direction and teaching to ensure that the sales team is traveling and proactively selling and achieving their financial, prospecting and outside sales calls targets.
• Collaborates with Marketing & Community Manager, DORM and the Director of F&B on property specific marketing initiatives for the Asset
• Works with the Director of Revenue in developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share in all market segments but concentrating on Group, Consortia, FIT, and Corporate
• Works with the Director of F&B in developing events menu pricing, F&B minimums.
• Prepares group and event forecasts weekly.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Manages incentive programs for the sales managers quarterly, submits to GM and Controller in a timely manner.
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Meets with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
• Submits consortia agreements annually.
• Responsible for the contracting and production of the Wholesale/FIT market if there is not a member of sales department dedicated to that market
• Implements timely corrective action as necessary
• Conducts regular sales and marketing meetings and one on one meetings with sales staff.
• Manages and directs staff including recruitment, selection, and development to achieve company goals and objectives.
• DOS is a representative of Ace. In their role they are to maintain a positive representation of Ace to ownership and asset managers.

SUPPORTING FUNCTIONS
In addition to the core focus & responsibilities, the candidate is expected to complete the following duties:

• Attend hotel operational meetings.
• Attend industry events as needed to remain up-to-date on industry trends.
• Complete duties of Sales Managers & Events Managers in their absence.

ESSENTIAL QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to satisfactorily communicate in verbal and written English with guests, management, and co-workers to their understanding.
• Prioritize and organize work assignments, have timely follow up and execution. 
• Have superb time management skills.
• Maintain complete knowledge of all hotel services/features and hours of operation.
• Other language, mathematical, and reasoning abilities as outlined below.
• Ability to comply with physical demands as outlined below.
• Knowledge and understanding of Atelier Ace culture & initiatives
• Technologically sound with Microsoft Office applications.
• Ability to compute basic mathematical calculations.