Senior Associate, Multicultural Media Relations

SENIOR ASSOCIATE – MULTICULTURAL MEDIA

About Us:

We are a collaborative mid-sized agency with an immediate opportunity for a Senior Associate (SA) to join our Media team as a multicultural media specialist. Health equity is at the center of all we do, and deeply integrated into our media practice is the ability to effectively reach and resonate with diverse audiences, including but not limited to Black, Hispanic/Latino, AAPI, and LGBTQIA+ communities.

As a Sr. Associate (SA) on our media team you will work closely with the VP of Media to drive strategy and implement media plans for our Public Affairs, Pharmaceutical and Biotech health clients. You’ll play a critical role in crafting integrated programs; imbue your expertise earning culturally resonate coverage; lead and inspire junior staffers; and, most importantly, work with very talented, collaborative and passionate teams.

We’re not your typical agency. In fact, we don’t want to be. At M Booth Health, we take pride in doing what’s right, not what’s easy. Asking difficult questions and finding unexpected answers. Pushing ourselves and our clients to think bigger. Moving beyond imposed limits to break through and create real connection.

We live our brand promise: Choose to Challenge. We're built to help organizations and brands challenge norms, drive results and improve the health and lives of those who need it most.

We believe health communications can change the world. Why? Because we’ve done it before. We’ve been at the forefront of advancing some of the most urgent issues in public health and medicine for decades. Our teams are purpose-built to challenge the status quo and drive results–both for our clients and for the health and well-being of people around the world.

M Booth Health is a dynamic team of agency veterans and new talent with a broad range of backgrounds to match our diverse client mix, which comprises leaders in public health, health care delivery and advocacy, pharma, biotech, device and diagnostics, health tech and payors.

What You’ll Bring:

We want people who are just as passionate about health as we are. People who are serious about the work, but not too serious to have some fun while doing it. Candidates who bring big thinking and even bigger ambition, who are willing to push boundaries and challenge norms. And most importantly, who lead with kindness and humanity above all else. Does that sound like you?

For this role, we’re looking for a natural leader and exceptional practitioner. You’re passionate about the power of communications to improve people’s lives. You possess an understanding of the full spectrum of media relations – from the importance of media strategies; to pitching and landing positive, impactful coverage; to helping spokespeople deliver messages with impact.

The SA is responsible for driving creation of daily account deliverables,and managing and mentoring junior members. This means working collaboratively with teams to produce and present best-in-class work for a range of materials including media strategies, media pitches and lists, interview backgrounders, talking points, and key messages and presentations, among others. You can think creatively about how to land stories with impact, counsel clients on the value of more inclusive media strategies and deliver results. The SA also will engage in agency-wide initiatives, including agency marketing and new business activities.

Requirements:

• Minimum 5-6 years’ dedicated media relations experience with specific focus on multicultural media; experience with Public Affairs, Pharma and Biotech clients preferred
• Deep experience and knowledge successfully activating against thoughtfully crafted multicultural media strategies, with proven ability to land coverage in outlets specifically tailored to elevating underrepresented voices and experiences
• An understanding of and passion for multicultural nuances, consumer behaviors and trends, along with the ability to counsel clients on how to engage authentically
• Strong media contacts among reporters and outlets that reach diverse audiences, with prior health media experience preferred
• An energetic, dynamic and creative affect with a finger on the pulse of the media landscape, media trends, and DEI realities that shape and inform client work
• Expertise in breaking through to earn media that get clients excited, in both planned and opportunistic ways 
• Excellent communications and presentation skills, as well as client service and account management with an ability to provide counsel on tough media situations
• Experience multitasking across multiple initiatives while ensuring timeliness of deliverables and consistent client and internal communication
• Experience creating deliverables to support media training for various types of spokespeople – client, KOL, patient, celebrity, etc.
• Ability to provide feedback to teams with a “yes, and” mentality, providing clarity and builds on how to make ideas more media worthy
• Familiarity with MuckRack, Cision and other common media-relations tools and software
• Bilingual (Spanish-speaking), preferred but not required
• Positive and flexible attitude
• Highly organized and detail-oriented
• Strong communicator, creative thinker, and advanced writer
• Committed to fostering an inclusive workplace environment

Requirements:

• Minimum 5-6 years’ dedicated media relations experience with specific focus on multicultural media; experience with Public Affairs, Pharma and Biotech clients preferred
• Deep experience and knowledge successfully activating against thoughtfully crafted multicultural media strategies, with proven ability to land coverage in outlets specifically tailored to elevating underrepresented voices and experiences
• An understanding of and passion for multicultural nuances, consumer behaviors and trends, along with the ability to counsel clients on how to engage authentically
• Strong media contacts among reporters and outlets that reach diverse audiences, with prior health media experience preferred
• An energetic, dynamic and creative affect with a finger on the pulse of the media landscape, media trends, and DEI realities that shape and inform client work
• Expertise in breaking through to earn media that get clients excited, in both planned and opportunistic ways 
• Excellent communications and presentation skills, as well as client service and account management with an ability to provide counsel on tough media situations
• Experience multitasking across multiple initiatives while ensuring timeliness of deliverables and consistent client and internal communication
• Experience creating deliverables to support media training for various types of spokespeople – client, KOL, patient, celebrity, etc.
• Ability to provide feedback to teams with a “yes, and” mentality, providing clarity and builds on how to make ideas more media worthy
• Familiarity with MuckRack, Cision and other common media-relations tools and software
• Bilingual (Spanish-speaking), preferred but not required
• Positive and flexible attitude
• Highly organized and detail-oriented
• Strong communicator, creative thinker, and advanced writer
• Committed to fostering an inclusive workplace environment

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth Health:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• Salary: $76,000 – 104,000 

Remote or in the New York office

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, Texas, Virginia and Washington D.C

M Booth Health is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.