Media Buyer

We are Joolca, a Melbourne-based outdoor eCommerce brand with a big international market. Joolca centres on a single idea: what if people could enjoy indoor comforts outdoors – no matter where they are?

In the past few years alone, we’ve gone from being an Australian-only brand to now selling our top-rated gear in Australia, New Zealand, the USA, Canada, and the UK. Our customers number in the tens of thousands, and they’re so enthusiastic about our brand, they’ve even formed a Joolca community online.

Our website https://www.joolca.com.au/pages/about-us might give you an idea of what we’re talking about.

We’re looking for one more person to join our growing crew. Could this be you?

Benefits

This is an opportunity to grow your career with a fast-growing Aussie brand that’s making waves around the world, and doing it all from our humble (but hip) office in Coburg, Melbourne. Isn’t technology amazing?!

• We’re offering a competitive salary in a relaxed working environment.
• We keep things pretty casual, but we believe in hitting our goals.
• You’ll have ownership of your little corner of the business goals with no BS bureaucracy to contend with.
• We work out of a really cool converted warehouse (yes, there’s a pool table), but you can also work from home up to 3 days per week.

The Role

As Joolca’s Media Buyer, you’ll be responsible for managing and optimising our paid advertising campaigns on Google and Meta (Facebook/Instagram) under the guidance of our PPC Lead. You’ll play a crucial role in ensuring our ads perform at their peak, driving low cost customer acquisition and high return on ad spend (ROAS). In addition to managing the day-to-day aspects of the ad accounts, you’ll collaborate with our team on Conversion Rate Optimization (CRO) to ensure we’re maximising the value of every click. 

This is an ideal role for someone who’s data-driven, highly organised, and comfortable with the latest ad management tools and tactics. You’ll be working within a dynamic, growing company where your insights and efforts will make a direct impact on Joolca’s growth. 

As we expand, we’re searching for a Media Buyer to join our marketing team and help elevate our paid advertising efforts across Google and Meta platforms.

Key Responsibilities: 

• Campaign Management: Oversee the day-to-day management of our Google and Meta ad accounts, including campaign setup, optimisation, and performance analysis. 
• Data-Driven Optimization: Analyse and monitor key performance indicators (KPIs) to adjust bids, targeting, and creative assets to improve campaign performance.
• Collaboration: Work closely with our PPC Lead to implement strategy, follow best practices, and execute paid media plans that align with Joolca’s goals.
• CRO Involvement: Be actively involved in conversations around Conversion Rate Optimisation (CRO), offering insights on how to improve landing pages and user experiences that drive conversions. 
• Creative Collaboration: Liaise with the creative and content teams to ensure that ad copy and creative are aligned with the brand and tailored for each audience segment.
• Budget Management: Assist in managing budgets, ensuring we maximise ROAS while adhering to campaign spend guidelines. 
• Analysis & Reporting: Critical! Prepare regular performance reports that include actionable insights and recommendations for improving paid media efforts. 

What You’ll Bring: 

• Proven experience managing Google and Meta Ads campaigns, with a track record of driving results.
• Strong understanding of ad targeting, A/B testing, and budget optimization.
• Proficiency with ad management platforms (Google Ads, Facebook Ads Manager) and tools like Google Analytics. 
• Knowledge of CRO principles, with the ability to contribute to discussions on improving landing page performance and user experience. 
• Analytical mindset with the ability to interpret data and make informed decisions.
• Excellent communication skills, both written and verbal, for working cross-functionally. 
• A self-starter attitude with a passion for delivering results in a fast-paced environment. 

Bonus Points For: 

• Experience with other digital advertising platforms like YouTube, TikTok, or LinkedIn.
• Familiarity with email marketing and how it complements paid media efforts.
• Experience with performance analysis tools beyond PPC platforms and GA4