Marketing Coordinator

The Marketing Coordinator will have a proven track record in crafting and executing effective marketing strategies. A deep understanding of marketing principles, combined with hands-on experience in developing and implementing comprehensive marketing plans, is crucial for success in this role. Knowledge of SEO strategies is desirable. 

About K Group Companies

K Group is a locally owned and operated group of technology companies that was established in 1980 and located in Grand Rapids, MI. We proudly serve clients across the United States, with a strong focus on Michigan. Our expertise spans a wide spectrum of technological services, ensuring that we deliver exceptional solutions at the highest level of quality. Rooted in principles of excellence and creativity, our culture is dedicated to fostering collaboration, innovation, and inclusivity.

Why Work Here?

“Great focused team environment.”

For more than 40 years, K Group Companies has been one of West Michigan’s premier technology providers. From Managed IT services to physical security integration, our team has established itself as a known, trusted advisor to our community.

As a local, 3rd generation family-owned business, we pride ourselves in reliable, intentional, and committed relationships with our customers – and each other!

Whether we are helping customers secure their environment, beating each other at Mario Kart in our Team Zone arcade, or grabbing lunch at our local BBQ restaurant, we delight in collaboration and making a difference as a team. We truly believe that we are better together!

Compensation and Benefits

·         Competitive base salary based on experience

·         Paid Time Off (PTO)

·         Volunteer Paid Time Off (VTO)

·         100% employer paid family health insurance premium

·         100% employer paid disability insurance

·         100% employer paid dental & vision insurance

·         401k with Safe Harbor contributions from company annually

·         Profit sharing opportunities

·         Bonus programs

Responsibilities

·         Develop and execute innovative marketing plans to promote our diverse range of services, ensuring alignment with company objectives and targets. 

·         Collaborate with cross-functional teams to create compelling marketing campaigns that resonate with our target audience. 

·         Utilize social media management tools, email drip campaigns, and website management tools to optimize outreach and engagement. 

·         Support the branding strategy and ensure consistent brand messaging across all marketing channels. 

·         Monitor and report on the performance of marketing campaigns, utilizing analytics tools to assess ROI and make data-driven recommendations. 

·         Stay updated on industry trends and best practices, implementing new strategies to enhance marketing effectiveness. 

·         Generates compelling content (blogs, case studies, etc.) to showcase the company’s expertise and solutions.

·         Plans and executes events, webinars, or conferences to showcase the company's expertise and services, engaging with potential clients or partners.

·         Conducts research on industry trends, customer needs, and competitor strategies to identify market opportunities and stay ahead of industry changes

Qualifications

·         Bachelor's degree in Marketing, Business Administration, or a related field. 

·         Proven experience (3-5 years) in developing and executing successful marketing plans. 

·         Strong understanding of SEO principles and their application in marketing strategies. 

·         Proficiency in social media management, email campaigns, website management, and graphic design tools. 

·         Excellent analytical skills with the ability to interpret data and generate actionable insights. 

·         Strategic thinker with a hunger for the role, humility, and a smart approach to problem-solving. 

·         Strong communication and interpersonal skills with the ability to collaborate effectively across teams.