Marketing Coordinator

Marketing Coordinator Overview:

We are seeking a dynamic Marketing Coordinator to join our team. The ideal candidate will be responsible for supporting the marketing department with various tasks and initiatives.

About K Group Companies

K Group is a locally owned and operated group of technology companies that was established in 1980 and located in Grand Rapids, MI. We proudly serve clients across the United States, with a strong focus on Michigan. Our expertise spans a wide spectrum of technological services, ensuring that we deliver exceptional solutions at the highest level of quality. Rooted in principles of excellence and creativity, our culture is dedicated to fostering collaboration, innovation, and inclusivity.

Why Work Here?

“Great focused team environment.”

For more than 40 years, K Group Companies has been one of West Michigan’s premier technology providers. From Managed IT services to physical security integration, our team has established itself as a known, trusted advisor to our community.

As a local, 3rd generation family-owned business, we pride ourselves in reliable, intentional, and committed relationships with our customers – and each other!

Whether we are helping customers secure their environment, beating each other at Mario Kart in our Team Zone arcade, or grabbing lunch at our local BBQ restaurant, we delight in collaboration and making a difference as a team. We truly believe that we are better together!

Compensation and Benefits

Competitive base salary based on experience

-Paid Time Off (PTO)

-Volunteer Paid Time Off (VTO)

-100% employer paid family health insurance premium

-100% employer paid disability insurance

-100% employer paid dental & vision insurance

-401k with Safe Harbor contributions from company annually

-Profit sharing opportunities

-Bonus programs

Responsibilities:

- Collaborate with the marketing team to develop and implement marketing strategies

- Assist in creating content for marketing campaigns across various platforms

- Manage social media accounts and engage with followers

- Conduct market research and analyze trends to identify new opportunities

- Support the execution of advertising sales campaigns

- Utilize analytics tools to track campaign performance and generate reports

- Coordinate marketing events and promotional activities (Lunch and Learns, conferences, trade shows, sponsorships)

- Assist in the development of marketing materials using Adobe Creative Suite

- Create company blog posts on a monthly cadence

-Develop and maintain relationships with vendors

Qualifications:

- Bachelor's degree in Marketing, Communications, or related field

- Proven experience in Google Analytics, Content Marketing, WordPress, Sales, Social Media Marketing, and Performance Marketing

- Familiarity with Adobe Creative Suite for content creation

- Strong analytical skills to interpret data and make recommendations

- Knowledge of marketing automation tools is a plus

- Excellent communication and organizational skills

This is an exciting opportunity for a motivated individual looking to grow their career in marketing. Join us and be part of a dynamic team driving innovative marketing initiatives.