Senior Consultant, Ketchum Analytics

As a Senior Consultant at Ketchum Analytics, your key responsibilities include managing primary and secondary research projects from inception to presentation. You will analyze communication programs across various channels to evaluate their impact and help in developing research proposals tailored to client needs. In collaboration with strategists, you will ensure that the insights produced from your research effectively guide actionable strategies. Mentoring junior staff and building solid relationships with clients are also crucial components of your role.

To qualify for the Senior Consultant position at Ketchum Analytics, candidates should have a Bachelor’s degree in a related field, with a Master’s degree being advantageous. Practical experience of 2-4 years in communications strategic insights, data analytics, and research is essential, particularly with media measurement. Strong project management, analytical, and writing skills are crucial, along with the ability to communicate effectively with clients and team members.

The Senior Consultant at Ketchum Analytics plays a central role in collaboration. By working closely with account teams and different channel experts, you will provide critical insights that guide strategy development. Your analytical capabilities will support all stages of complex research projects, ensuring that findings are not just data but insights that lead to actionable strategies, impacting the quality and effectiveness of client projects.

As a Senior Consultant at Ketchum Analytics, you will handle a variety of projects encompassing primary and secondary research. This includes audience research, media measurement, and social media monitoring. You'll work on complex market research efforts, guide findings to assist in improving client communications, and help establish the ROI of various marketing strategies and campaigns.

Ketchum Analytics offers a supportive environment rich in growth opportunities for Senior Consultants. You can enhance your skills through various development programs and mentorship relationships. As you take on more responsibilities and demonstrate your capabilities, there are potential opportunities to advance to higher management roles, such as Director of Insights, where you would lead larger teams and strategic initiatives.

When answering this question, focus on specific research projects you've managed. Discuss the methods and tools you used, such as surveys for primary research or databases for secondary insights. Highlight any notable outcomes that showcase your ability to use research effectively in informing strategy.

Illustrate your project management approach by detailing any prioritization frameworks you use, such as Eisenhower Matrix or Agile methodologies. Discuss your strategies for assessing deadlines and resource allocation, and provide examples of how you successfully met tight deadlines while maintaining quality.

To address this question, share your experience in presenting data clearly through visual storytelling. Discuss the techniques you use for making complex findings digestible while ensuring that they align with client objectives, such as using visual aids, infographics, or summarized reports.

Mention specific tools you have experience with, such as Google Analytics, Brandwatch, or SPSS. Discuss how you’ve used these tools to derive insights or measure campaign effectiveness, and share how your comfort level with them has aided in previous projects.

Discuss your attitude towards receiving feedback and how it contributes to professional growth. Share examples of how you’ve taken constructive criticism in stride, adapted your approach, and communicated effectively with clients to realign research deliverables with their expectations.

Share a specific project that showcases your skills. Describe the objectives, your role, the research conducted, and the outcomes. Highlight impact in terms of improved client metrics or positive feedback, demonstrating your capability in driving results that align with client goals.

Discuss your strategies for maintaining rigor in research processes, such as developing comprehensive research plans and checklists. Emphasize how you collaborate with team members to validate findings and your commitment to ensuring accuracy and relevance in insights.

Explain your continuous learning strategies, such as following industry blogs, attending workshops, or networking with professionals in the field. Share how you apply emerging trends to your work and adapt research strategies to better suit changing consumer behaviors.

Illustrate your mentoring style by discussing how you guide junior members through research methodologies, encouraging their contributions while fostering a supportive learning environment. Share anecdotes of successful mentorship experiences and how this affects team performance.

Align your answer with Ketchum's values and mission. Discuss the company’s innovative approach to insights generation and your excitement about working with world-class brands. Emphasize how your skills and goals align with Ketchum's focus on creativity and analytics.