Marketing Specialist

About The Role

The Marketing Specialist will oversee and be responsible for the activities relating to agency digital inquiries with a focus on enrollment, they will drive enrollment email marketing and analytics, and support the Marketing and Communications Manager with all communications agency-wide.

What You’ll Be Doing 

• Drive and evaluate all forward-facing digital communications with Kidango parents, including Yelp inquiries, parent email blasts, inquiries received through the website, and any other digital parent communication.
• Track and analyze digital communications effectiveness through custom dashboard reports.
• Manage multiple inquiries simultaneously with exceptional poise, providing accurate, clear, and reliable agency information.
• Responds to inquiries in a timely manner and in the home-language requested to provide detailed and clear information.
• Maintain upmost confidentiality regarding agency information.
• Update Kidango website, ensuring and implementing the processes for timely updates.
• Manage Kidango center specific flyers, ensuring they are up to date.
• Review, proofread, and edit Kidango center communications.
• Ensures Spanish marketing materials are accurately translated.
• Submits marketing materials and collateral to our translation service, when requested.
• Ensure consistent use of Kidango's logos, photos, type, and design elements across all communications.
• Coordinate flyer distributions for school districts and staff flyering.
• Oversees complex enrollment marketing and hiring advertising from start to finish, including but not limited to contracts, goals, statistics, marketing tactics, etc.
• Create and schedule enrollment email blasts during the enrollment season.
• Organize logistics for community events, staff internal volunteers, and assist with agency events.
• Fulfill vinyl banner, A-frame, and other Kidango center signage requests.
• Manage promotions fulfillments, including Refer-A-Friend.
• Coordinate in-kind donation pickups and distributions.
• Maintain electronic and hardcopy archives for all communications assets.
• Ensures contracts and approvals are completed in a timely manner. This includes coordinating with upper management for review/approval and state approvals when
  necessary. In addition to collecting required documentation required by the finance department to process contracts and payments.
• Tracks expenditures and manages department budget.
• Meets with the various departments of Kidango to conduct check-in meetings regarding planning for the next fiscal year and to discuss any marketing and communication
  projects.
• All other duties assigned.

General Expectations:

• Work as a member of the agency team by promoting the mission and philosophy of Kidango.
• Create and maintain strong relationships across the agency.
• Provide excellent customer service to all staff, clients, and contacts of the agency.
• Advocate on behalf of all children, families, and staff of Kidango.
• Maintain confidentiality of children, families, and staff.
• Participate in activities that further professional growth of self.
• Key competencies include judgment, writing, content creation, information management, planning and organizing, problem analysis and problem solving, communication, teamwork, flexibility

 Preferred qualifications

• BA/BS required, or equivalent education and experience required.
• Bilingual Spanish required.
• Minimum of 2 years of experience in marketing, development, customer service, public relations, or related position.
• Ability to collaborate cross-functionally, exceptional organizational skills.
• Excellent oral and written communication skills.
• Ability to work effectively and use a positive approach with a diversity of people.
• Ability to provide leadership, accept responsibility, work independently, and set own
• goals in a professional manner.
• Self-motivated. Able to establish priorities.
• Familiarity with nonprofit agencies.
• Proficient preferred in Word, Excel, PowerPoint, Adobe Creative Suite: Photoshop, Illustrator, InDesign, and WordPress.