Associate Director, DTS Social Discovery & Content Lead, IPC/EM

Associate Director, DTS Social Discovery & Content Lead, IPC/EM

Job Description

You were made to do this work: designing new technologies, diving into data, optimizing digital experiences, and constantly developing better, faster ways to get results. You want to be part of a performance culture dedicated to building technology for a purpose that matters. You want to work in an environment that promotes sustainability, inclusion, wellbeing, and career development. In this role, you’ll help us deliver better care for billions of people around the world.  It starts with YOU. 

In this role, you will:

• Responsible to accelerate K-C’s social content and social discovery as a competitive advantage and expand impact beyond social.

• Partner with regional COE and markets to build differentiated capabilities for K-C key markets out side North America to enable Content Factory, Ad Tech and Media Measurement and Marketing Analytics.
• Develop talent and enable new ways of working.

 

Role Overview & Primary Accountabilities:

Strategic Partnership and Thought Leadership

K-C is embarking on a new journey to win with consumers leveraging Content on social platforms. This would require capabilities to form partnership with influencers and accelerate content production. This person needs to be a digital native who has worked with D2C brands and/or digitally focussed brands in FMCG enabling them to win with content – someone who sits at the intersection of AI and Marketing. She/He needs to be able to partner strategically with regional marketing COE and key markets to define a strategic roadmap of capabilities needed.

Social Content and Discovery

Define and build capabilities (not limited to below) to accelerate Content Factory:

• Video Decoding: Decode best performing content/format internally and externally, and summarize content strategy 
• Social Listening: Monitor social media and competitor performance to benchmark and stay ahead of the competition.
• Influencer Identification & Outreach: Leverage tools to contact creators faster and more efficiently for expansion.
• AI Generated Content: Leverage AI to create content at scale at cheaper cost and agility.

Ad Tech and Media Measurement

• Lead transition of key markets for K-C to new ways of working and media/content agency

Marketing Analytics

Lead key use cases (e.g. Copilot evangelization, Market Mix Modelling) to drive insights for marketing teams across key markets for K-C

• Identify capabilities to measure creative effectiveness
• Scale up Media Measurement Reporting to measure

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our technical roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Strategic thought leadership: able to translate business and brand objectives to social priorities and outcomes

• External focus: Stay updated with latest in AI and how it can be leveraged to solve marketing problems. Able to work with external startups and agencies to find the right resources/capabilities to deliver business goals

• Experience with digital native brands who are partnering with KOLs/KOCs winning with content

• Excellent Business and Financial Acumen

• Team Management Experience preferred

• Excellent communication skills: both written and verbal, with a proven ability to work cross-functionally in a matrix environment and with external vendor partners to deliver results

• Experience working in Agile and Product ways of working

• 7-10 years of extensive experience in marketing and analytics – someone who has leveraged AI for Marketing.

• Bachelor’s Degree required; Master degree preferred

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

#LI-Hybrid

Primary Location

IT Centre Bengaluru GDTC

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time