Director, Digital Marketing, North America

Company Description Ideally, you live within commuting distance or at the very least a short flight to Scottsdale, AZ - not required though. Are you ready to take a best-selling author and leadership training organization into the 21st century of marketing best practices? This is an extremely exciting opportunity to work directly with a best-selling author and leadership trainer extraordinaire who has worked extensively with Singapore Airlines, all L’Oreal brands globally, private banks, and 1,000+ SMB entrepreneurs. Our client has built a global leadership and sales training academy to help entrepreneurs and business owners achieve excellence in their professional and personal lives.The global training academy includes live workshops and seminars, webinars, and online programs featuring leadership development, personal development, sales training, business growth and strategy, public speaking and presentation skills, and experiential learning programs.We would like you to help us create leaders and be part of an exciting industry that Forbes predicts will have a trillion-dollar valuation by 2030.Compensation & Benefits:• Competitive salary and performance-based incentives.• Health benefits package.• A flexible work environment with potential opportunities for remote/hybrid work.• Professional development and career growth opportunities in a rapidly expanding organization.• A chance to make a significant impact in transforming careers and empowering professionals worldwide.Job DescriptionAs the Digital Marketing Director, you will play a pivotal role in shaping our client’s national and international marketing strategy and executing high-impact campaigns. You will be responsible for creating and managing all aspects of marketing, including social media strategies, community building, and online engagement. You will be instrumental in driving brand awareness, customer acquisition, and engagement across national and international markets.Responsibilities:• Live Seminar and Workshop Strategy: Design and execute marketing plans to boost ticket sales for our live seminars and live workshops. Leverage targeted advertising, event promoter partnerships, and content marketing to attract attendees.• Book Sales Strategy: Develop and implement marketing campaigns to drive sales of our sales training books. Utilize various channels including social media, email marketing, and partnerships with industry influencers.• Build and Engange Online Communities: Create and nurture online communities, focusing on our proprietary platform, to foster engagement, advocacy, and loyalty among our global audience. This includes transitioning attendees from live webinars into our online community.• Community Growth: Focus expanding our global leadership and sales academy community while converting followers to paid members.• Social Media Management: Develop and implement social media strategies to enhance brand presence, drive engagement, and generate leads across various platforms (e.g., YouTube, Facebook, Instagram).• Content Marketing: Oversee the creation of compelling content (blogs, articles, videos, etc.) that resonates with national + international audiences and supports marketing objectives.• Performance Analytics: Monitor and analyze marketing performance metrics, such as ROI, engagement rates, and conversion rates, to optimize strategies and campaigns.• Budget Management: Manage marketing budgets effectively, allocating resources to maximize impact and ROI.• Industry Research: Stay informed about industry trends, competitive landscape, and emerging technologies to drive innovation and maintain our competitive edge.Qualifications• 6-10+ years of hands-on digital marketing experience as an individual contributor.• Proven experience marketing books and live events both nationally and internationally.• Strong strategic mindset with the ability to develop and execute innovative marketing strategies that drive business growth.• Some understanding of international markets and cultural nuances with experience in adapting marketing strategies for diverse regions and audiences.• Proficiency in analyzing marketing data and metrics to derive insights and make data-driven decisions.• Big bonus: relationships/contacts nationally and internationally for immediate gig opportunities.• Bonus: International marketing experience focused on the Asia Pacific region.• Excellent written and verbal communication skills.• Excited to work in an environment similar to a startup - you have a track record of being adaptable to changing priorities in a fluid, high-growth environment.• Passionate and motivated about your work - you are eager to unlock your full potential and grow further in your career.• Bachelor’s degree in Marketing, Business Administration, or a related field.Additional InformationSaaS Talent is more than just a recruiting company. We're your hiring, business development, and growth partner with 25+ years of experience in SaaS and Tech that helps SaaS and Tech startups scale and transform their business. We've worked with 100+ companies and helped them achieve their talent acquisition, recruiting and business development goals.